Magline and Distributor CWIH Relationship Prospers
Magline and Distributor CWIH Relationship Prospers, not just an open line
Lissa Wong and John Mayberger of Casters, Wheels and Industrial Handling, Inc., (CWIH) based in Farmingdale, New York, are fifteen years into a meaningful relationship with Magline. Before that the two companies just dated. Magline National Sales Manager Bill Joseph agreed, noting, “CWIH is a valued Magline partner in a key metropolitan market. John and Lissa are sharp operators who have a uniquely intuitive sense concerning next steps for their business and remaining on the front edge of change.”
CWIH represented Magliner before Wong and Mayberger bought the company in 1994. CWIH were looking to expand primary products offerings in a very strategic way. Magliner fit perfectly into the firm’s focus on selling consumable items that wear out and require replacement or repair. They liked the idea of building long relationships with our customers, not a one-time sale mentality. Mayberger noted, “Magline also fits our philosophy of representing only best quality market leaders.”
CWIH customers value product knowledge, local inventory, repair services and application driven approach. After talking with the customer and understanding their application, CWIH custom builds every hand truck to the exact needs. The Magliner modular system allows the company to configure the frame shape, overall height, handle style, noseplate size, and wheel material best-suited to specific usage. “That translates into higher efficiency and less fatigue and injury. We know, we’ve sold to every industry and application out there,” insisted Mayberger.
Magliner’s reputation for quality is excellent which reflects well on sellers like CWIH. Mayberger explained that “Magline expects us to relationship sell their product in the marketplace rather than mass merchandize them. In return they relationship sell their distributors.”
Magline, Inc. (www.Magliner.com)