Feb. 19, 2013
-- Inspired by an article about how to grow a giant pumpkin, Mike Michalowicz modified the step-by-step approach to grow a business. Applying it successfully to building his own company, he was able to transform it into a multimillion-
dollar industry leader. Michalowicz now lays out the process for others to follow in The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
. Additional stories from other successful entrepreneurs who have followed the plan are included. Learn more at http://www.summary.com/
Mike Michalowicz started his first business at the age of 24, moving his young family to the only safe place he could afford – a retirement complex. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again.
His experience building three multi-million dollar companies fostered a philosophy rarely taught to entrepreneurs:
the lack of money, experience and resources is, in fact, your greatest asset. Because, all these “limitations”
bring about the key ingredient to entrepreneurial success: innovation.
Mike is the CEO of a business growth consulting firm, Provendus Group; is a former small business columnist for The Wall Street Journal; is the “business makeover” specialist on MSNBNC; and is the author of both The Pumpkin Plan and the entrepreneur’
s cult classic book, The Toilet Paper Entrepreneur.About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new
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