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Cost efficiency and better market reach driving m-engagement market in India
Netscribes Inc. launches a report on the Mobile Engagement and Promotional Services Market in India 2013 covering a market with strong growth potential. It is a part of Netscribes’ Telecommunications Series.
The report begins with ‘Introduction’
The ‘Market Overview’ section emphasizes on global and domestic market statistics of the m-Engagement business. It features various qualitative and statistical information including global mobile ad servings, global mobile ad spending, India mobile ad serving scenario, current scenario of mobile ad and location-based services (LBS) market in India, m-Engagement market overview and major m-Engagement activities types in India, amongst others. It is followed by ‘Ecosystems and Frameworks’, where basic steps and procedure of m-Engagement, mobile ad and mobile marketing have been discussed.
It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance and impediments for m-Engagement and promotional services in India. Both the ‘drivers’ and ’challenges’
The report continues with ‘Opportunities’
The prominent trends in the market are captured under ‘Market Trends’ section, which comes in next.
In the ‘Competitive Landscape’ section, the key promotional and m-Engagement companies are profiled. It consists of details like corporate and business highlights covering operational and recent information regarding each company’s coordinates, location, key product and service offerings and key contacts for each of the players. It also provides financial performance for a specific period time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.
The ‘Recent Developments’
A few case studies and mobile ad examples are provided in the ‘Case Studies’ section.
The report concludes with the section on ‘Strategic Recommendation’