Inside Roaring Lion's New Au Natural Energy Drink Formulation

Roaring Lion energy drink announces the launch of an Au Natural formulation that is being hailed as ‘the natural alternative to the classic energy drink’. The new product is positioned to deliver the taste & energy you expect, without compromise.
Roaring Lion's Au Natural Resealable Bottle
Roaring Lion's Au Natural Resealable Bottle
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* roaring Lion energy
* Au Natural
* Energy Drink
* New Energy Drink
* Launch

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* sun valley - California - US

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Feb. 26, 2013 - PRLog -- Roaring Lion energy drink has announced the launch of new product, “Au Natural”, that is being hailed as ‘the natural alternative to the classic energy drink’.  Based on an all-new formulation comprised of the highest quality natural ingredients, the new product is positioned to deliver ‘the taste & energy you expect, without compromise’.

As a core element of Roaring Lion’s recent launch of a line of 16.9oz resealable bottles, “Au Natural” joins Roaring Lion “Original” and “Zero” as one of Roaring Lion’s flagship products.  Roaring Lion’s belief is that the bottles will provide added convenience and greater functionality for the varied lifestyles of energy drink consumers.  “The ability to reseal means that you do not need to drink a large energy drink in one sitting - you can take two full servings with you in the car, to the gym or just carry it in your bag as you are going about your normal life, without having to worry about spills or keeping it fresh,” said Brian Boate, Roaring Lion’s Brand Manager.

“Au Natural’s” natural formulation provides its potent energy boost through a combination of Natural Taurine, Guarana extract & a full suite of B-complex Vitamins, while it is sweetened with natural sugars.  The product also does not contain any artificial preservatives, meaning that the only non-natural part of the formula is the flavor component.

The decision to roll out the new line of bottles and natural products, “Au Natural” & “Zero”, were based on Roaring Lion’s belief that the market is currently in the midst of an evolution of consumer trends, where there is a movement of people becoming more open to and starting to seek out healthier, more 'natural' alternatives in the food & beverages they purchase.  While acknowledging that not everyone is following this movement, they believe that there exists a significant trend, no less.  Roaring Lion is looking to provide consumers with a variety of options that allow them to pick a flavor & package that most closely matches what they are looking for based on their own needs & lifestyle.  

“There is great value in having positively-differentiated products & packages that are in accord with consumer trends and which provide answers for many of the arguments around 'Why should I choose Roaring Lion (over the ED's I typically consume)’?   We believe our resealable bottles and product lineup does just that.  Furthermore, they create additional talking points for us and something new to re-energize our Distributors, Accounts & Sales Reps.  These three Bottle SKU's represent a tremendous opportunity to grow the number of facings we have in accounts, open new distribution channels for us, and help to give depth & credibility to our brand's product line-up...we are not a one-trick lion, if you will," said Cregg Peterson, VP of Sales at Roaring Lion.

Consumers can find the new “Au Natural”, as well as “Original” and “Zero” and other Roaring Lion products for purchase at Roaring Lion’s online store ( and in a growing number of markets around the country.
Source:Roaring Lion
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Tags:roaring Lion energy, Au Natural, Energy Drink, New Energy Drink, Launch
Industry:Beverage, Health
Location:sun valley - California - United States
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