Effective Online Advertising Strategies, Easy as 1-2-3
Evolving online technology may inadvertently create information overload for many small business owners. Seeking out the best practices for your online advertising does NOT need to be overwhelming.
Step 1-SEO Optimization
Search Engine Optimization (SEO) is an absolute must in the online advertising realm. SEO simply stated is free advertising provided by major search engines.
There are literally thousands of new websites built each day. The competition for a listing on the first page of a search engine result is fierce. Statistically speaking more than 75% of users only consider the first page of results. The same percentage of users will only click on the top search listing.
Each new page created is saturated with popular keywords. Don’t lose hope. It is still possible to compete.
Tailor your website around a keyword or a keyword phrase. Incorporate those keywords into the title, keyword META labels, the web page description, the initially heading (utilizing the H1 HTML tag). Use those keywords throughout the body of the page, as well as inside the final 25 words on the page. The underlying message is repetition is your key to successfully utilizing SEO.
For example, a golf company will logically use “Golf Clubs” for a keyword phrase. However, a more effective campaign would use “Golf Clubs Chicago” or “Handcrafted Golf Clubs.”
Step 2-Link Exchanges
Link exchanges are the best off-page SEO technique available. Google uses an algorithm to determine a page’s rank. A page’s rank is determined by the number of additional websites linking to it, as well as the quality of those sites. Those “back links,” work like an expressway for motorists. Simply put, they drive traffic to your site.
Pages are rated from 1 to 10. The higher the Page Rank of the website linking to your website the better for your SEO. Sites with a PR7 plus are viewed as authority websites. A back link from a PR7 plus site will move your site higher in the search results.
To receive a back link to a site you can email the webmaster directly and ask for an exchange. If they agree, return the favor by placing a link to their website on your page.
New websites are put in a “sand box” by Google for a number of months until the site’s longevity is confirmed. Just one back link from a PR8 website is more valuable than hundreds of back links from PR2 websites. In fact, several back links from low ranking websites can actually be detrimental to a website’s ranking.
Paying for a PR8 back link is also an option. Paying for the link for as little as a month or two can be worth the investment in the long run.
Avoid “link farms.” They are viewed as little more than spam back links. Buying a listing in a main link directory like Yahoo or DMOZ would be a better use of resources.
Bloggers have a big impact on online advertising. It is not unusual to see blogs on the first page of a search result. More than 50% of purchases both online and off-line are preceded by an internet search for information. A large portion of the information comes from blogs. Consumers trust the opinions of others, even strangers for advice on their topic of interest.
Blogs with the biggest impact are updated daily. High frequency updates play into Google’s algorithm. The more updates, the higher the ranking.
A powerful advertising method used by successful bloggers is to submit articles on a specific topic to a major post hub. The post hub works by having regularly updated information (which attracts Google’s algorithm) where companies will be purchasing Ad Sense advertising.
Blogger put a back link to their website in the resource section of the article. As other bloggers and webmasters access the article hubs for fresh information, the article becomes syndicated virally. This process creates a number of back links generating a great volume of pre-qualified free traffic.
Looking for more tips to help elevate your online advertising?