Feb. 17, 2013
-- APL, one of Scandinavia’
s leading manufacturers of pharmaceuticals, has appointed Cheshire-based PR & Publicity specialists Bryher Business Partnership to increase awareness of the Swedish company as it builds its client base in the UK.
The 30-years-old £50 million turnover company, which employs more than 500 staff across Sweden, has identified the UK as one of Europe’s biggest and most vibrant markets for the pharmaceutical industry. APL believes its contract manufacturing services will appeal to many of Britain’s small to medium sized pharmaceutical businesses.
“APL is a major player in the Scandinavian pharma sector and enjoys a superb reputation,”
said Carl Nagaitis, MD of Bryher Business, speaking from the company’s Winsford office. “We are delighted to be working alongside such a reputable company and look forward to introducing the UK pharma market to a name we’ll hear much more about in the near future.”
Mr Nagaitis launched the Bryher Business Partnership 20 years ago when he returned to the North West following a long and successful journalism career that took him to Fleet Street and which spanned more than two decades.