Feb. 16, 2013
-- Ram coolers is the number-1 selling brand of Nagpur air coolers and is growing steadily over past few years by expanding into new cities. The brand has established the distribution network in majority of the cities in central India as well as in few southern cities. Now Ram Coolers have opened Ram Marketing in Hyderabad - the first company operated showroom outside Nagpur. Coolers being the seasonal product find their customers only during summer. The showroom at Hyderabad will also focus on Ram Almirahs – The brand of Premium Wardrobes, which is the sister concern brand of Ram Coolers.
Ram Coolers maintains the policy of market exclusivity to their distributors and the distribution partners get exclusive rights for their area of operation, thus avoiding any internal competition. Speaking on the occasion Mr. Raojesh Avvachat, managing director informed “We will continue with our policy of exclusive rights to our distribution partners in future too rather than supplying our coolers at each and every shop to build our strong and exclusive distribution network throughout the country”.
He added that Ram coolers were available in Hyderabad city for the last 3 years through their distribution network and they have seen ever increasing sales year after year for their quality coolers. Now we have decided to open company showrooms apart from our distributor network in Hyderabad to provide the best after sales services to their customers. “The company showroom at Uppal, Hyderabad is the first step towards our commitment for offering quality coolers and after-sales service to customers of Hyderabad and we will plan to open three to four more company showrooms in future to cover entire hyderabad city. The exclusive company showrooms will also help us build our brand in Andhra Pradesh market” said Mr Avvachat.