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Boral Bricks Products to be Featured in the Proud Green Home at Serenbe
The high profile media home is designed to demonstrate building science and product benefits to consumers and builders, and is expected to reach more than 1.5 million people through its exposure online and onsite
“We are extremely excited to be involved with The Proud Green Home at Serenbe,” said Boral Bricks Director of Marketing Shelley Ross. “Serenbe is a beautiful, warm and eco-designed community with buildings of the highest quality, and The Proud Green Home will be a wonderful reflection of that.”
Boral Bricks will be used in both interior and exterior applications on the Proud Green Home at Serenbe. Their Commercial Brick in Cannon was selected as the home’s primary exterior cladding material, which will complement the contemporary style of the home. It will also allow it to stand out among the other homes in the neighborhood that are primarily clad with stone. Boral’s clean looking architectural brick will be used in a uniformed stacked bond and cover nearly 1,500 square feet of total wall surface. The same brick will be easily incorporated into other interior elements of the house, bringing the indoors and outdoors comfortably together and giving it a lot of warmth and character. As a focal point of the main living space, a large brick wall will serve as a backdrop to a floating staircase inside the home.
Over the course of the 18-month media campaign, the home is expected to have between 410,000 and 650,000 onsite and online visitors, generating more than 1.5 million impressions. Part of the online campaign that launched this week includes the Proud Green Home at Serenbe Research Center and 3-D model. The Research Center is an area of ProudGreenHome.com that houses a variety of information populated by the sponsors and partners of the project. The Proud Green Home at Serenbe 3-D online rendering is the only immersive and realistic modeling technology of its kind that takes visitors on a virtual tour of the home while allowing them to stop, click through and learn about building science and various product benefits along the way.
There are many eco-friendly and sustainable benefits to Boral bricks. Brick is a green choice for homes because of its long life and durability. They are made from two of the most abundant natural materials on the planet: clay and shale, which are harvested from the earth by a process that has minimal long-term environmental effects on the land. Bricks are recyclable and biodegradable. And brick construction provides the advantages of thermal mass, holding temperatures constant longer than other materials, resulting in interior environments with greater energy efficiency.
“Our participation in The Proud Green Home at Serenbe will not only enable us to showcase the beauty and style of our better-performing sustainable bricks, but actually educate consumers and other building professionals on the innovation behind our products and company to a worldwide audience,” said Ross.
The Proud Green Home at Serenbe is being produced by ProudGreenHome.com in concert with IMERY GROUP (builder), L G Squared (architect), Serenbe (master planned community), SMARTBIM and VIMTrek (3-D Modeling), and various building product manufacturers. The Grand Opening is anticipated to take place the last weekend in May 2013.
About Boral Bricks:
Boral Bricks is the largest clay brick and paver manufacturer in the United States. Boral Bricks, Inc. is the largest operating company of Boral USA, a holding company that owns Boral’s U.S. operation. Boral Bricks is headquartered in Roswell, GA. For more information on Boral Bricks, visit www.boralbricks.com or call 1-800-5-BORAL-
About Boral USA:
Headquartered in Roswell, Georgia, Boral USA is a leading manufacturer in the building material industry. Boral USA’s subsidiaries include Boral Bricks: #1 manufacturer of brick in the United States, Boral Roofing: the nation’s leading manufacturer of clay and concrete roof tiles, Boral Stone Products, manufacturer of Cultured Stone®: #1 Brand of manufactured stone veneer, Boral Composites Inc., manufacturer of Boral TruExterior®