Naperville Professional Freelance Copywriter is Now Big Ideas Writing

Feb. 14, 2013 - PRLog -- (NAPERVILLE, IL)— The Naperville-based professional freelance copywriting service “Promo Power” has changed its name to “Big Ideas Writing”.  The name change expresses the changing nature of the company’s services.

“What began as a marketing support services company in 1996 has grown into a freelance copywriting and web content writing service,” said Karen Dix, owner of the company.  “I needed a corporate name that reflected my mission, which is to offer “inspired communication solutions” to publications, advertising agencies and corporate marketing departments.  With results-driven editorial services, advertising copywriting and communication content strategies, I help clients meet their marketing goals whether they need to inform, persuade, build brand or increase market share.”

Big Ideas Writing offers a host of marketing communication writing services including digital copywriting for website content, blogs, advertising copywriting, press releases, collateral, case studies and news and feature articles.  Dix specializes in B2B markets including food, health care, manufacturing and professional services, and works with clients in Illinois, Wisconsin and Michigan on a per project, short-term or long-term basis.

Clients of Big Ideas Writing receive the benefit of more than 15 years of Dix's experience in the field of marketing communication.  She is a Milwaukee native that began freelancing when she moved to the Chicago area in 1996.

“When I decided to "re-brand" I chose the name “Big Ideas” from advertising great David Ogilvy who believed every ad begins with a “big idea.”  I try to bring a “big idea” into the way I creatively serve my customers either by the words or methods I choose to approach their communication challenge,” said Dix.  

The new corporate identity includes a recently designed logo which artistically incorporates a cloud to represent the “big ideas” that the company generates for their clients.   For more information about Big Ideas Writing contact bigideaswriting.com.