Sent Her Way's Tampon Subscription Success Stirs Media, Saves Money
A new trend in subscription services has reached the feminine hygiene industry. Sent Her Way allows customers to save on money and trips to the store while having the opportunity to customize their tampon box by size, quantity, and brand.
Sent Her Way, a California-based online business, ships feminine hygiene products around the country to women who are tired of running to the store every month for tampons, pads, and liners. “Sent Her Way eliminates the dreaded, late night, last minute trip to the store,” its website says. Many women are finding the subscription service to be an easier, cheaper way to get the supplies they need on time, every time.
So what's so special about ordering a box of tampons online? Besides convenience, Sent Her Way provides the shopper unprecedented customization, by using drop down menus to select the exact type and quantity to include in a 20 or 40 count box. If a user knows how many heavy days or light days are in her typical cycle, she can have the perfect mix delivered to her door every month for one low price.
“The idea of Sent Her Way was discovered while the owner was shopping for her monthly supply of tampons in New York City,” says the company's official website. “She thought, 'If I can have my dry cleaning, rented movies, groceries, and contacts delivered to my door, why not my tampons?'” With popular brands like Tampax, Kotex, and Always listed at the same prices or lower than local stores, many women are now asking themselves the same question and making the switch to subscription.
The benefits of subscription service are motivating. Gone are the days of rushing to the store or sending an embarrassed husband or boyfriend to retrieve the tell-tale box. A subscriber will always be prepared, thus shedding some stress. Sent Her Way offers paid subscription via credit cards, which are easy to track and save time. The prices of tampons, liners, and pads—whether custom-ordered or pre-packaged—
“The daunting task of buying tampons is inevitable,”
Sent Her Way