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Investment in marketing helps folding wall and door company boost business
A Kent company that supplies folding acoustic walls and folding doors has weathered the recession thanks to investing in their website.
Analysis of the company’s website statistics showed that the domain www.spazio.co.uk was gaining them little business due to poor design and navigation issues that were making it hard for users to find information. Most importantly, the site wasn’t appearing anywhere in search engines due to the way it had been constructed.
Before deciding to invest in a redesign, Spazio commissioned Chatham-based Netsite to perform some initial Search Engine Optimisation (SEO) work on the site.
Netsite Managing Director Paul Duthoit explains: “Our first recommendation was to change the primary domain www.spazio.co.uk to something that would have keywords within it that people would use to search, as this is a key factor that Google uses when ranking a site. We suggested using www.spaziofoldingdoors.co.uk as it included their main search terms ‘folding doors’.
“We discovered that the client had already registered the domain a few years earlier but had done nothing with it. So the first task was swapping around the domain names so www.spaziofoldingdoors.co.uk was being used as the primary domain. It was very important to redirect the old name and old urls to the new one in the correct way that Google understands. If re-direction is not done properly, important historical data that had been built up about Spazio by Google would be lost and make it harder to improve Spazio’s search ranking with the new site.”
This initial work by Netsite, along with some other changes to the html code, immediately created a huge increase in traffic for Spazio. Unfortunately, as the company still had a poorly designed site, it had little impact on improving business. So Netsite quickly got to work re-designing and building a brand new site that was coded to W3C - the consortium for web standards - and in a way that would give them a much better chance of being ranked highly by Google.
The result was a much more aesthetically pleasing website that is easier to navigate and now appears on the first page in Google for most of Spazio’s chosen keyword searches. The site has only been live for a few months but has already brought in more business and is averaging more than 4,000 visitors a month.
Mark Siviour, Technical Director of Spazio Folding Doors, said: “We are really pleased and things are certainly picking up since the new site was launched. We have had lots of positive comments and it’s great to be able to send people to our site knowing that everything is in the right place and working properly. I was also very impressed with the search engine work Netsite did, it has made a huge difference and people can now find us easily.”
Spazio Folding Doors has worked for a number of household names, including some of the UK’s largest supermarkets, as well as construction companies and local authorities. Spazio also supplies its made-to-measure products to domestic customers.
Chatham-based Netsite offers a range of services from bespoke website design through to content managed e-recruitment systems. The company was established 16 years ago and has clients including the NHS, Rochester Avionic Archives, Crewsaver and The Historic Dockyard Chatham.
For further information contact Suzi Christie at Blueberry PR on 01435 830031 or e-mail suzi@blueberry-