PUMA Retail Selects JDA Allocation to Streamline the Execution of its Assortment Strategies

Feb. 14, 2013 - PRLog -- PUMA Retail Selects JDA Allocation to Streamline the Execution of its Assortment Strategies

Leading sportlifestyle company starts journey towards store-specific demand oriented assortment and inventory optimisation

Scottsdale, Ariz. – February 14, 2013 – JDA® Software Group, Inc. (http://www.jda.com/), The Supply Chain Company®, today announced that PUMA (http://www.puma.com) Retail, one of the world’s leading sportlifestyle companies, selected JDA® Allocation (http://www.jda.com/solutions/allocation/)  to help streamline and centralise the execution of its assortment strategies, to achieve optimised store-specific size availability, resulting in higher sales and reduced  markdowns.

PUMA, founded in 1948, designs and develops footwear, apparel and accessories. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide and has headquarters in Herzogenaurach (Germany) Boston (United States) and London (England).

Facing an industry shift towards higher volumes, more clearly defined segments, developing categories and emerging geographies, PUMA Retail selected JDA® Allocation to help achieve demand-oriented execution of store assortments. In addition to these broad challenges, PUMA Retail will look to JDA® Allocation to help address low-size-level availability, high markdowns and inefficient visual merchandising due to a lack of space and presentation requirements. PUMA Retail will also seek improvements of in-season item performance and non-effective and manual case pack allocation, and address high manual workloads that result in an inability to operate frequent allocations.

This investment serves as PUMA Retail’s first step toward realising globally integrated planning, assortment and allocation management. The ultimate goal is to achieve a common understanding of market needs with maximum transparency to address customer needs in the most efficient way. This will enable PUMA Retail to be more flexible, agile and adaptive and will contribute significantly to its increasingly sharp focus on retail.

“JDA® Allocation is one of the most robust solutions in the marketplace and we believe it will help us to quickly and effectively optimise store-specific allocations across our entire retail enterprise,” said Stefan Meyrat, Head of Global Retail, PUMA Retail. “The JDA® Allocation implementation will serve as the first milestone in our multi-phased plan to achieve globally integrated planning and assortment management to allocate our Performance and Lifestyle collections to the right store at the right time.”

“We are delighted that an industry leader like PUMA Retail has selected JDA® Allocation based on the business benefits it will deliver,” said Mark Morgan, Regional Vice President EMEA, JDA Software.  With more than 120 live customers, JDA® Allocation helps companies automate their allocation processes by better tailoring the right products to the right stores, improve availability, control inventory and reduce the risk of markdowns.”  

About JDA Software Group, Inc.

JDA® Software Group, Inc., The Supply Chain Company®, offers the broadest portfolio of supply chain, retail merchandising, store operations and all-channel commerce solutions to help companies manage the flow of goods from raw materials to finished products and into the hands of consumers. JDA’s deep industry expertise and innovative cloud platform help companies optimize inventory, labor and customer service levels. As a result, JDA solutions have become the standard for the world’s leading retailers, manufacturers and distributors. To learn more, visit jda.com or email info@jda.com.