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“Narrow Focus” Often Missed as Primary Key to Sustainable Business Success says LeanMeanMarket
Information overload is a common complaint due to sheer volume of resources available online today. Business executive and internet marketing expert Andrew Hiddleston shares how you can narrow focus to help increase the chance of long term success.
“Dividing your focus between 2 or more projects means none of them receive the attention it should. Computers are excellent multi-taskers, we (people) are not.”
In their regular video news release, LeanMeanMarketing CEO Andrew Hiddleston gave advice to online entrepreneurs who are still looking for their first taste of online success.
Hiddleston shared, “One of the most common things people ask me about is that they tell me that they have been online for several months, a year, or sometimes even longer than that, and they still have not had any success. They are still not making any money, and their online business essentially is still in the same place today as it was 6 months or a year ago. They ask me "What am I doing wrong?" or "What should I be doing differently?"
This has driven the successful business coach to observe other online entrepreneurs behaviors and patterns to identify the factors that generally impact a business's online success (Please see http://www.leanmeanmarketing.com/
He said, “The thing that I normally recommend is to narrow your focus. You need to pick one topic and become the expert or the specialist on that topic, that niche, that field. You don't do anything else, you don't start another project, and you don't do anything until you finish that one. Either to the point it is generating income or you have decided to abandoned it.”
He went on to explain, “When you're trying to work on multiple projects or multiple websites at the same time, neither one of them really gets your primary attention meaning both of those projects end up suffering.”
Ideally, Hiddleston believes the ability to narrow your focus to a single task can significantly hasten your overall productivity, which determines your output level. Thus, it plays a vital part on whether or not you are destine to succeed with your project.
Hiddleston shares how any online entrepreneur or marketer can get to overcome this obstacle in a specific way, “The first thing I want you to do is to list all of your websites, all of your products, everything that you have been doing essentially since you started online; whether that be 6 months or a year ago, however long that may be. I want you to write beside each of those items exactly how much time you have been spending on it and how much money it has generated for you. Then I want you to pick one item on that list to focus on, that can be something that has made you a little bit of money or something that you feel has potential to make you money. That is the item you are going to focus on, create content for, and put all your effort and work into.”
He reminded everybody that the process isn't easy, but by the same token not impossible either. So, discipline, focus and commitment should always be skills you work to develop further.
The logic of this video released by LeanMeanMarketing is simple. However, it is a very good eye-opening reminder to those buried under multiple projects or those making little progress. Indeed, it is a lean and mean tip.
Andrew Hiddleston and LeanMeanMarketing
LeanMeanMarketing helps internet business owners and marketers generate increased revenue and understanding by providing regularly updated and relevant internet business tips blog (http://www.leanmeanmarketing.com/