Dial800 Releases New State of the Art Call Tracking Platform

CallView360° 2.0 Gives Marketers and Agencies Easy and Complete Data and Call Transparency
Feb. 14, 2013 - PRLog -- Dial800 has released a new version of its call tracking software that will give marketers and their agencies complete data and call transparency. Dubbed CallView360° 2.0, the software  empowers marketers to make easy and quick decisions to optimize their campaigns.

"CallView360° 2.0 is a complete rebuild from the ground up," remarked Dial800 CEO Scott Richards. "It begins by harmonizing call volume from multiple call centers, and then extends to every possible way an advertiser would want to slice and dice those calls."

A simple and intuitive dashboard has been developed that enables marketers to view call data by the indicators that matter most to them such as time of day, day of the week, etc. Other features include the ability to listen to call recordings with one click, and customizable charts based on individual preferences. In partnership with CoreMedia, CallView360° 2.0 has been designed to integrate seamlessly with CoreDirect, the most widely used direct response media buy and response management software.

"With CallView360° 2.0 we've created the ultimate call tracking platform that is easy, reliable and powerful," added James Diorio, Dial800 COO. "This commitment to ongoing refinement and excellence explains in part why we have been named to the Inc. 5000 for the past two years." The list, which identifies the fastest growing private companies in America is, according to Diorio, "A testament to our clients' faith in our ability to deliver exemplary solutions that help them optimize their campaigns."

About Dial800: For over 20 years, Dial800 has empowered direct marketers and agencies with powerful tools that optimize conversion and sales. Using the Dial800 toolset, they gain unparalleled insight into call volumes, buyer demographics, even the ability to listen to their calls. Dial800 makes complex call routing simple and nimble and can show marketers how to turn memorable toll-free numbers into unforgettable sales. Corporate website: http://www.dial800.com.

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Tags:Direct Response Advertising, Direct Response Marketing, Call Tracking, Call Routing, Drtv, DR radio
Industry:Advertising, Marketing, Telecom
Location:Los Angeles - California - United States
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