AB 242 and 100 word privacy policies are common sense, says Sacramento website author

California Assemblyman Ed Chau introduced legislation that would limit websites’ privacy policies to 100 words. That is a great idea. Here's why it will help you.
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AB 242
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Sacramento - California - US

Feb. 11, 2013 - PRLog -- If California AB 242 goes into law, most websites will need new privacy policies. Good.
On February 8, California Assemblyman Ed Chau introduced legislation that would limit websites’ privacy policies to 100 words. That is a great idea. The full Bill is at http://www.leginfo.ca.gov/pub/13-14/bill/asm/ab_0201-0250/ab_242_bill_20130206_introduced.html. Part of the verbiage appears (below).
“Existing law requires an operator of a commercial Web site or online service that collects personally identifiable information through the Internet, about individual consumers residing in California who use or visit its commercial Web site or online service, to make its privacy policy available to consumers, as specified. This bill would require the privacy policy to be no more than 100 words, be written in clear and concise language, be written at no greater than an 8th grade reading level, and to include a statement indicating whether the personally identifiable information may be sold or shared with others, and if so, how and with whom the information may be shared.”
Most folks don’t read privacy policies. Folks visit web sites and quickly scroll through their privacy policies. They don’t pay much attention. Some scroll through these policies because they don’t want to interpret the legalese. Some scroll through them because they are too long. They have other things to do. Still others do not care. This Bill will benefit all.

By requiring these policies to be no more than 100 words, this legislation benefits everyone
1.      If signed into law, people not have to interpret the legalese. Policies will be at an 8th grade reading level. It will be very tough for someone to squeeze in confusing legalese while remaining confined to an 8th grade reading level. The confusing legalese will be gone. Perhaps this was the primary motivator behind this legislation.

2.       It benefits those who have other things to do. They may see a short 100 word policy and decide it really is short enough to digest. They will stop to read a 100 word policy. Most website articles are more than 300 words.

3.       Even folks who do not care will benefit. They will see a short paragraph or two and take the time to read it. The verbiage will be more eye appealing. They will learn something in the process.

The privacy policy hits home
For people sitting back and saying, “My website does not have a privacy policy,” this may be a polite wake-up call to create one. Visitors will pay more attention to privacy policies. They will notice website policies, or lack thereof. Even if a website does not accept charge cards, the author is probably asking people to subscribe to a blog or newsletters. They are volunteering their personal information.

Visitors will notice.
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Tags:Sacramento, Websites, AB 242, SEO, Privacy Policy
Industry:Marketing, Internet
Location:Sacramento - California - United States
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