StraightAce Launches “STEMazing!”, New Web Series to Teach Students and Parents about STEM

To help students and their parents learn more about STEM jobs and what they look like in the real world, StraightAce, the mobile study service for middle schoolers, is launching a new web campaign called “STEMazing!”
STEMazing! engages young students by showing the links between lessons and life.
STEMazing! engages young students by showing the links between lessons and life.
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Feb. 13, 2013 - PRLog -- NEW YORK –  StraightAce, the mobile study service for middle schoolers, today launched a new web campaign to inspire middle school kids to study science, technology, engineering and mathematics (STEM). StraightAce’s “STEMazing!” blog series highlights trendy and emerging STEM fields, giving young students and their parents valuable insights into how STEM skills translate into exciting future careers. The new blog series, which continues throughout February, will also share the experiences of young adults currently studying STEM fields.

“We want to help young students realize that what they’re learning in school really matters, and that there are all sorts of amazing things they can do with these skills in the future,” said Mr. Matsuo, President of Benesse America Inc. “Although we live in a digital age, the real-world applications of STEM skills — particularly mathematics — aren’t always obvious for many young students. They might copy the formulas and memorize the definitions, but they might not be seeing how any of that is relevant to real life. By showing them what these skills have the power to accomplish, we hope that today’s middle schoolers will find compelling incentives to learn, and be inspired to pursue their curiosity about the world.”

Amidst a growing need for STEM graduates in the U.S., STEMazing! educates young students about exciting new opportunities in STEM fields. STEMazing!, hosted on the StraightAce Blog, also provides students and parents with useful resources to learn more about STEM, and features personal stories and advice from older students entering STEM fields. In sharing these success stories, STEMazing! aims to empower young students to pursue their interests, and engage them with their schoolwork by illustrating how the concepts they learn in the classroom — particularly math — play an important role in everyday life.

Parents and students can find more information about STEM and the STEMazing! campaign at


About StraightAce
StraightAce is a mobile study service that teaches U.S. middle schoolers core math concepts through fun and engaging methods. With a comprehensive topic list aligned to Common Core State Standards, quality lesson content, and a wide range of practice questions, students are able to reinforce concepts they have covered in school or get ahead on a more advanced next topic. The service is compatible with smartphones and tablets with iOS 4.0+ or Android 2.2+ through a subscription plan.

Learn more about StraightAce Learning at

About Benesse America
Based in New York, Benesse America Inc. is the operating entity of the Benesse Group in the United States. Its parent Benesse Holdings Inc. holds the largest education company in Japan and third largest in the world, with over $5 billion in net sales. Benesse Holdings Inc. is also the parent company of Berlitz Corporation, which offers language instruction through more than 550 locations in more than 70 countries.
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Tags:Stem, StraightAce, Middle School Students, Education Technology, Blog Series
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