The Black Code in Fragrances - Trend radar

Feb. 11, 2013 - PRLog -- If you think that both movies Frankweenie and Les Misérables, and fragrances like Tom Ford Noir, Coco Noir by Chanel, Bulgari Jarmin Noir L'Elixir, Armani Eau de Nuit, Boss Nuit pour Femme, Gucci Guilty Black, or even Bertrand's Enchanted Forest have nothing in common, you are not really following marketing trends. It might look like they dont have a connection, but in fact they do.  They are all part of a trend that Li Edelkoort explains like nobody else:

“Romanticism is precisely situated neither in choice of subject nor exact truth, but in the way of feeling.” Charles Baudelaire

Since the dawn of time, black has a lot to tell, it expressed mourning, poverty, denial, revolt and it exalted the avant-garde and haute-couture. Both rive gauche and rive droite. From lacerated and studded leather to the perfection of the little black dress, from brutal bondage clothing to the gorgeous prom dress, from mods’ modest turtlenecks to the monks’ modern hoods, the same black made a lot of ink flow, black or almost black too. It is able to express love and romanticism as well as hate and racism, in equal proportion and with the same ardor.
Black matter will be forever engraved in our teenage souls; film noir, black coffee, the black jacket, pinot noir.
Today, black is lustrous and magnificent, swallow-tailed, raven or horsehair, is seen in lace of a domination mask, veil of seduction and burka of discretion. Black reflects opinions like a pollster of the air of the times. The surveys all agree; again, we vote for black. However, behind this dark veil hides a myriad of attitudes, divergent tastes and disparate characters...

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http://www.maisqueperfume.blogspot.com.br/2013/02/the-bla...