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SBS Worldwide enhances communications with customers
As logistics company SBS Worldwide continues to expand services and develop its partner network, it is placing more emphasis on communication with its customers.
It has just developed an animated video for the homepage of its website (www.sbsworldwide.com)
“We sometimes find, for instance, that an existing seafreight customer might be unaware that we also offer courier services,” explains Gary Hubbard, Group Development Director. “Or a customer uses us for UK to US airfreight but does not realise we offer frequent and competitive air services worldwide.
“They are happy with the quality of service we provide and so, once they know we offer further opportunities, they are keen to trust us with some of their other logistics business as well.”
SBS Worldwide recently featured in the 21st Century Business show, aired on Fox Business News and CNBC in the US and it was then seen by viewers in Europe, Africa and the Middle East on Bloomberg International. http://youtu.be/-
“This shows that more and more companies are realising that the supply chain should be something that is discussed and managed at board level,” explains Mr Hubbard. “The new animated video is only four minutes long so it is just a short time to invest, especially when the potential improvements which we can offer are so significant.
“It gives a good overview, especially to those who are not so familiar with the supply chain, of how an innovative logistics partner like SBS can help companies save money and reduce risks in their supply chain.”
SBS Worldwide launched a new website last year and has developed a range of information and marketing material which is useful for both its customers and for exporters, importers, manufacturers, retailers and other shippers.
“We see that part of our role is to educate a wide range of business people in how supply chains operate and how they can be used to cut both time to market and costs as well as improving customer service,” says Mr Hubbard.