Laurel Starks Becomes Top Real Estate Agent Using Unique Market Niche
Laurel Starks acheived top Realtor status by excelling in the unique niche of family law real estate.
Feb. 9, 2013 - PRLog -- Rancho Cucamonga, CA -- Laurel Starks has been recognized as the top-selling agent of 2012 for Keller Williams Realty Rancho Cucamonga, based on her unique market niche as a family law real estate specialist. Ms. Starks’ team closed over $12 million in sales for the year, making her the number-one agent in an office of 216.
This achievement highlights the success of Ms. Starks’ business model, which has sidestepped shifting industry trends to focus on helping couples that are facing divorce. As she explains, “When couples divorce, they have to figure out what to do with their house. I'm brought in, usually by their attorneys, to advise or consult on what the options are.” When a home is owned jointly and has negative equity, selling is often the only option. In those cases, attorneys throughout Southern California’s Inland Empire rely on Laurel Starks to facilitate the sale. She also serves as a court-appointed expert to advise and testify on divorce real estate issues.
Her business approach contrasts with the common practice among agents of changing their focus in response to market fluctuations. “When the market crashed,” she explains, “I never joined the REO bandwagon, because I saw that as limiting. You essentially become an employee of the bank.” As she notes, many agents who concentrated on REO sales are now desperate for business.
Most of Ms. Starks’ transactions are short sales. But even when that trend abates, she foresees an ongoing need for her services as a divorce real estate specialist. “My business model has never changed,” she says. “Prior to the market crash I was handling real estate matters in family law cases, and five or ten or twenty years from now, I’ll be handling real estate matters in family law cases.“
That focus has only enhanced her presence in the mainstream market. Starks Realty Group is one of the top full-service real estate teams in the country, with divisions that include Divorce the House (divorcethehouse.com) and a buyer’s unit called Let’s House Shop (letshouseshop.com). As Ms. Starks notes, “This allows us to expand upon our family law niche while providing services to buyers and sellers in non-divorce situations as well.”
About Laurel Starks
Laurel Starks is a court-appointed expert in family law cases involving real estate matters. As a trained neutral, Ms. Starks has advised, consulted, testified and facilitated real estate sales in hundreds of divorce cases. She is also a published writer, columnist and national speaker on topics pertaining to real estate in family law.
Contact: 909.945.0609 Info@StarksRealtyGroup.com starksrealtygroup.com