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People in East Sussex reveal world travel is no.1 ‘Bucket List’ aspiration
New research from Brighton-based funeral director, Attree & Kent, commissioned to identify the life ambitions of those living in the county of East Sussex
Two thirds (66%) of those in East Sussex are thinking about their ‘Bucket List’
New research shows how people aspire to life enriching experiences
New research from Brighton-based funeral director, Attree & Kent http://www.attreeandkent.co.uk/
Topping East Sussex’s Bucket Lists is world travel, with over half a million people saying this is their biggest ambition (66%). 40% (313,000) want to see their children get married or settle down, whilst a quarter (201,000) of people want to get married themselves. More adventurous activities are also popular aspirations, with 23% (178,000) wanting to swim with dolphins and visit Disneyworld.
Perhaps most reassuringly, however, is that in today’s society, life-enriching experiences rather than material possessions are proving most popular amongst those of all ages.
Top five aspirations on East Sussex Bucket Lists
Travel the world
See children married or settled down
Swim with dolphins / Go to Disneyworld
Source: Attree & Kent
Other findings of the research reveal how family traditions, such as skills and heirlooms, continue to be passed down between generations. Photographs and paintings are the most commonly inherited items, received by almost half (522,000). 38% inherited jewellery (455,000), whilst a third were taught home-making skills, such as knitting or carpentry (363,000). Also featuring in the top five items most commonly passed down items were ornaments, crockery or glassware, received by 28% (336,000), with 27% also inheriting recipes and seasonal holiday traditions (both 316,000).
Mirroring the sentimental value placed on those inherited items and traditions by previous generations, today’s society has a similar wish list to pass down to future generations but interestingly;
Top Five Inherited Family Traditions, Skills & Heirlooms
Inherited by respondents
Plan to pass down to next generation
Photographs or paintings (522k)
Photographs or paintings (564k)
Jewellery i.e. necklaces, watch (455k)
Jewellery i.e. necklaces, watch (500k)
Home-making skills i.e. teaching someone to knit, carpentry skills (363k)
Ornaments i.e. glasses, crystal bowls, etc (336k)
Recipes and Seasonal holiday traditions i.e. Christmas, Easter (both 316k)
Ornaments i.e. glasses, crystal bowls, etc (281k)
Source: Attree & Kent
Christopher Stringer, Principal Funeral Director at Attree & Kent, commented, “We are proud to be a family owned and managed company, and so have been encouraged to see that today’s society still places an emphasis on the legacy left to family and friends.
“We provide an integral part of the life cycle, and are subsequently granted access to the most personal details of a person’s history and wishes for younger family members. The research reflects the conversations we have about the journey of life and we feel honoured to carry out the final wishes of so many.”
- Ends -
Commissioned by Attree & Kent, ICM interviewed a sample of 2928 adults aged 18+ in GB online between 27th July – 3rd August 2012. Surveys were conducted across the country and the results have been weighted to the profile of all adults. 129 respondents were interviewed in East Sussex. All data is weighted to GB population and therefore population figures are estimates.