People in East Sussex reveal world travel is no.1 ‘Bucket List’ aspiration

New research from Brighton-based funeral director, Attree & Kent, commissioned to identify the life ambitions of those living in the county of East Sussex
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Feb. 8, 2013 - PRLog -- People in East Sussex reveal world travel is no.1 ‘Bucket List’ aspiration

Two thirds (66%) of those in East Sussex are thinking about their ‘Bucket List’
New research shows how people aspire to life enriching experiences

New research from Brighton-based funeral director, Attree & Kent  , commissioned to identify the life ambitions of those living in the county of East Sussex, reveals that two thirds (66%) of residents have either already prepared their Bucket List, are thinking about preparing one or are planning to write one  - a Bucket List being the list of things they would like to achieve or dream of doing before they die.

Topping East Sussex’s Bucket Lists is world travel, with over half a million people saying this is their biggest ambition (66%). 40% (313,000) want to see their children get married or settle down, whilst a quarter (201,000) of people want to get married themselves. More adventurous activities are also popular aspirations, with 23% (178,000) wanting to swim with dolphins and visit Disneyworld.

Perhaps most reassuringly, however, is that in today’s society, life-enriching experiences rather than material possessions are proving most popular amongst those of all ages.

Top five aspirations on East Sussex Bucket Lists


Travel the world


See children married or settled down


Get married


Swim with dolphins / Go to Disneyworld


Have children

Source: Attree & Kent

Other findings of the research reveal how family traditions, such as skills and heirlooms, continue to be passed down between generations. Photographs and paintings are the most commonly inherited items, received by almost half (522,000). 38% inherited jewellery (455,000), whilst a third were taught home-making skills, such as knitting or carpentry (363,000). Also featuring in the top five items most commonly passed down items were ornaments, crockery or glassware, received by 28% (336,000), with 27% also inheriting recipes and seasonal holiday traditions (both 316,000).

Mirroring the sentimental value placed on those inherited items and traditions by previous generations, today’s society has a similar wish list to pass down to future generations but interestingly; property also plays a major part.

Top Five Inherited Family Traditions, Skills & Heirlooms

Inherited by respondents

Plan to pass down to next generation


Photographs or paintings (522k)

Photographs or paintings (564k)


Jewellery i.e. necklaces, watch (455k)

Jewellery i.e. necklaces, watch (500k)


Home-making skills i.e. teaching someone to knit, carpentry skills (363k)

Property (377k)


Ornaments i.e. glasses, crystal bowls, etc (336k)

Recipes (346k)


Recipes and Seasonal holiday traditions i.e. Christmas, Easter (both 316k)

Ornaments i.e. glasses, crystal bowls, etc (281k)

Source: Attree & Kent

Christopher Stringer, Principal Funeral Director at Attree & Kent, commented, “We are proud to be a family owned and managed company, and so have been encouraged to see that today’s society still places an emphasis on the legacy left to family and friends.

“We provide an integral part of the life cycle, and are subsequently granted access to the most personal details of a person’s history and wishes for younger family members. The research reflects the conversations we have about the journey of life and we feel honoured to carry out the final wishes of so many.”

- Ends -

Commissioned by Attree & Kent, ICM interviewed a sample of 2928 adults aged 18+ in GB online between 27th July – 3rd August 2012.  Surveys were conducted across the country and the results have been weighted to the profile of all adults. 129 respondents were interviewed in East Sussex. All data is weighted to GB population and therefore population figures are estimates.
Source:Westgate PR
Phone:01273 733 433
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Tags:Cpj Field, Funeral Plans, Prepaid Funeral Plans, Bucket List
Location:Brighton - East Sussex - England
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