Lean Sales and Marketing BlogShop

Feb. 7, 2013 - PRLog -- Next week, the Business901 Blog will host an abridged version of our Leans Sales and Marketing online workshop. Each day, the blog post will include a brief introduction, short video, workbook page and recommended reading.

Blogshop Description: Lean Sales and Marketing is about using PDCA (Plan-Do-Check-Act) through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value. Improving your marketing process does not have to constitute wholesale changes nor increased spending. Improving what you do and increasing the speed that you do it can result in an increase in sales and decrease in expenses.

In Lean Marketing concept value streams differ from the more traditional approaches found in other mapping process. Its primary focus is not the discovery of waste but of process improvement with a very specific strategic intent, delivery of superior value for the execution of an organization’s value proposition. This means that the focus of the analysis must be on those segments and processes within those value streams that have the most substantial impact on the most important value drivers.

On Monday, February 11th, the program will start and follow this outline for the week:

Monday: Why Lean makes sense for Sales and Marketing
Tuesday: Understanding Structure to deliver Value
Wednesday: Value Stream Mapping differs in Lean Marketing
Thursday: Lean Marketing methods for Flow and Pull
Friday: Seeking perfection in Lean Sales and Marketing
Saturday: Lean Marketing Overview in 30 minutes

This is an abridged version of the 60-day program that is offered as part of the Lean Sales and Marketing Training at no additional charge when you purchase the Marketing with Lean Book Series.

About Business901 (http://business901.com):provides direction in areas such as Lean Marketing and Lean Services. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.

Joe has participated with companies involved in retail, manufacturing, software and professional services along their quality journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.