Frasers Hospitality Pte Ltd Launches Mobile Website

Feb. 7, 2013 - PRLog -- Singapore, 7 February 2013 – Travellers on-the-go will now be able to make reservations at any of Frasers Hospitality Pte Ltd’s (Frasers) Gold-Standard serviced apartments worldwide via their smartphones anytime, anywhere, with the launch of the group’s new mobile-optimised website (www.frasershospitality.com).

As part of the launch, Frasers is offering 15 per cent off Best Available Rates, with 20 per cent off for Fraser World members – Frasers’ complimentary guest recognition programme available to all travellers – for reservations of up to seven nights made through the mobile website. The promotion will run for two days from 7th till 8th February.

User friendly with easy scrolling for efficient browsing, Frasers’ mobile website allows travellers instant access to check on accommodation availability and modify bookings as well as property information, special offers and promotions. Residents also have the added convenience of being able to connect directly with individual properties through the click-to-call function as well as one-touch access to Fraser World.

In line with this focus to further enhance the mobile experience of its business and leisure travellers, Frasers has also announced today that complimentary high-speed wireless Internet access across all its properties worldwide will now be offered, allowing residents to enjoy seamless connection anywhere in the vicinity of its properties throughout the duration of their stay.

Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd said: “The ability to access information immediately and complete tasks while on the go has become such an essential part our lives today. Nearly three in four business travellers own a smartphone1 and there will continue to be an increase in mobile travel research by 30 to 43 per cent according to a forecast by Google2. This new initiative is part of our ongoing effort to enhance the Frasers experience and provide our tech-forward residents with the convenience and efficiency they have become accustomed to.”

Available on all smartphones with HTML5 specifications such as the iPhone, Android, and Blackberry Torch, the mobile website provides easy access to the group’s social media platforms Facebook, Twitter, Weibo and YouTube.

Frasers Hospitality Pte Ltd’s current portfolio, including those in the pipeline, stands at 76 properties in 41 key gateway cities and more than 12,300 apartments worldwide.

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1 New Media Trend Watch World, Online Travel Market

2 Mobile: Let’s Get Naked, Ali Yilmaz, Head of Travel Google South-east Asia at Web In Travel 15-17 October 2012