Social Media in College Sports Recruiting

College coaches are using social media outlets to evaluate potential high school recruits. Student-athletes need to be aware of the proper ways to handle their social media accounts.
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Feb. 5, 2013 - PRLog -- The college recruiting landscape has shifted to a new age of recruiting with technology.  One major example is the usage of social media by high school athletes and college coaches.  The resources athletes now have to get in front of college scouts are as easy as opening a phone App or clicking around on the computer.  Social media has given every athlete a level playing field.  

“We coach our athletes on how to be more effective on social media,” states Director of College Recruiting Mike Enright.  “Networking with college scouts and building a good rapport has gone beyond email and phone calls.  Every athlete in our program is taught how to get noticed by college scouts through social media.”

Social media sites like facebook and twitter are great for athletes that have struggled to get recruiting exposure; however, these very same social sites could potentially do more harm than good.  Some coaches are using a recruit’s facebook and twitter to get a better insight into their character.

“The misuse of social media literally costs people money.  Choose not to recruit a young lady based on her online ‘persona’.” tweeted Danielle O’Banion, Kent State University Women’s Head Basketball Coach.

RecruitLook assists high school athletes step-by-step through the college recruiting process, serving as an athlete’s personal recruiting coach to ensure all aspects of his/her recruiting is handled properly.  One area that RecruitLook helps in is educating athletes and parents about social media in college recruiting.  With the help of the industry leader in social media monitoring, Varsity Monitor, RecruitLook can now provide their student-athletes with the most comprehensive training, monitoring, and reporting for social media activities to ensure athletes aren’t jeopardizing their recruiting potential.

Varsity Monitor works with leading collegiate athletic departments and professional organizations nationwide to monitor social media activities for athletes and coaches.  Now Varsity Monitor is offering their services to high school student-athletes and their parents.  Varsity Monitor ensures that social media posts do not negatively impact recruiting or existing scholarship offers by flagging inappropriate twitter and facebook post, a four year background check on past social media activity, customized recommendations on any edits, and ongoing social media education.  

“We are thrilled to partner with the team at RecruitLook,” states Varsity Monitor Founder Sam Carnahan.  “RecruitLook is already providing an invaluable service for athletes and their parents, and now with our leading social media monitoring technology, we can help protect future scholarship opportunities.  This is a great day for both companies.”
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Tags:Social Media, College Recruiting, Sports Scholarships
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