The Salvation Army Redding: 2012 Marking a New Fundraising Record

ANNUAL FUNDRAISERS - 2012 Marking a New Fundraising Record - The Salvation Army Redding raised over $158,587 through the 2012 Red Kettle Campaign
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Feb. 5, 2013 - PRLog -- The Salvation Army Redding raised over $158,587 through the 2012 Red Kettle Campaign, marking a new fundraising record for the campaign. The new record, a 5 percent increase from 2011, highlights the support of local donors who gave generously despite a continued slow economy. In its 121st year, after beginning on the wharf in San Francisco in 1891, the Red Kettle Campaign has become a Christmas tradition that utilizes volunteers to ring bells at over 25,000 red kettles across the country.

"In these tough economic times, we are truly grateful for the generosity of the local donor to support the traditions of the campaign and help The Salvation Army carry on its Mission," said Lt. Dan Whipple, leader of The Salvation Army Redding.

In keeping with tradition, City Manager, Kurt Starman and County Supervisor, Les Baugh helped The Salvation Army kick-off the campaign by “squaring off” in their annual Red Kettle Challenge at the Redding Walmart, on Dana Drive.  KRCR, Results Radio and Redding Radio and of course local community members came down to “egg” on the challenge. The local televised kickoff and the promotion surrounding it, is a reminder to the local community about the importance of giving to the red kettles during the holidays and throughout the year.

The Salvation Army Redding (, in sponsorship with Premier West Bank, Dr. Vogus and Dr. Kent Brusett started a new tradition of Red Kettle Sponsorship to encourage busy local businesses to support charitable causes. Proceeds from the sponsorship’s supported the Red Kettle Campaign.

Salvation Army Redding bell-ringers manned red kettles at Food Maxx, Raley’s, Holiday Markets, Tops Market, Cascade Theater, Mt. Shasta Mall and stores, Safeway, Wal-Mart, Kmart, Clear Creek Market, Walgreens, Shopko and Kent’s Market county wide. "We are ever grateful for the charitable support and compassion of all our local partners," said Lt. Whipple. "Through their big-heartedness, along with the generosity of the local community who gave, The Salvation Army Redding is able to continue its work to help those in need."

Amazing and dedicated groups were also a big part of the Red Kettle Campaign this year, whether sponsoring, bell ringing or other donation efforts, The Salvation Army Redding thanks, Dick and Fran Wilkinson “Red Barn,” Tea Party, Elk’s Lodge, HOG, Rotary Clubs, Knights of Columbus, Lions Club, Ducks Unlimited, Ray Ault, YMCA, 4-H, Wendy Wood BNI, Son’s of Italy, Cindy Young, MD Imaging, SRMC, Risen King Church, KIXE and of course the great men and women from the City of Redding Fire Fighters. Not to mention some very dedicated bell-ringers and families we could not have made it without – Krikorian Family, Kent Hiemforth, Cook Family, Jim Nutter, and the Kendall’s, Rios Family, Denise Shoopman, Stacy Carl and finally all others who donated their time and efforts.

The Red Kettle Campaign, the oldest annual charitable fundraiser of its kind in the United States, helps raise money for those who need it most.  This year’s efforts and donations provided for 894 persons with 7,673 units of clothing, 24,641 with 10,773 units of food/groceries, 222 persons with 1,893 units of personal hygiene kits, 39 households with furniture/household needs, 449 bus passes, 927 persons with energy assistance and 1571 children with 3,842 units of toys in Shasta County. From its humble beginnings as a fundraiser started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable outreach efforts in the United States.

About Salvation Army

The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
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Tags:Redding, Salvation Army, Red Kettle, Record, Fundraiser
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