Recognition Programs Can Help Employees Live Brand Values

Feb. 5, 2013 - PRLog -- Fostering employee behaviors that demonstrate a company’s brand values through the use of a well-designed recognition program is indeed possible according to a new white paper by the Performance Improvement Council (http://www.thepicnow.org/) (PIC) of the Incentive Marketing Association (http://www.incentivemarketing.org/) (IMA) entitled, “Connecting Recognition to Brand Values.”

PIC member Jim Dittman, author of the paper and president of Dittman Incentive Marketing Corp., lays out practical ways in which employee recognition and rewards activities can be seamlessly woven into daily employee activities to bolster some employee brand-promoting behaviors such as quality, innovation, integrity and winning.  “To help employees connect with the brand, leaders need to make sure that the design of the recognition and rewards program clearly ties to core business values and embodies the company’s brand promise so that it will help build a culture that connects to the brand,” Dittman commented.    

IMA Executive Director Karen Renk commented that, “connecting employee behaviors to brand values has never been more critical to the success of a company than it is today. This new paper provides some practical suggestions about ways to encourage desirable brand behaviors through the use of incentives and recognition.”

The complete paper is available at www.thepicnow.org. Look for the title link on the home page.

The Performance Improvement Council (PIC) is a strategic industry group within the Incentive Marketing Association. It is a professional organization of performance marketing executives collectively focused on helping companies optimize their investment in human capitol through proven and innovative reward and recognition solutions.

More information is available at  www.thepicnow.org.

Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (http://www.incentivemarketing.org/) (IMA) is comprised of the companies who are leaders in the incentive industry.  IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Recognition Council, IMA-Australia Council, IMA-Canada Council and IMA-Europe Council. More information about IMA and the incentive marketplace is available at http://www.incentivemarketing.org/.