Women in the Pet Industry Logo
Feb. 5, 2013
-- Dana Humphrey of Astoria, New York, is working in the pet industry at a prime time. From 2004 to 2007, the pet industry grew an average of $10 million a year. The same rate is expected in 2012. In the United States, there are more than 80 million pet dogs and 93 million pet cats, according to the American Pet Products Association’
s 2009-2010 National Pet Owners Survey.
Humphrey, Owner of Whitegate PR
, is a Marketing and PR Consultant specializing in the pet industry. She also launched Pet News Now
with Co-Founder Amanda Leesburg (learn more at www.petnewsnow.com)
. Dana Humphrey, FIT (Fashion Institute of Technology) Professor, currently teaches Who's Who in the Pet Products World: Makers, Shakers and Social Media
and an Introduction to Pet Branding
. Learn more about Dana Humphrey, Pet Product PR expert at http://www.linkedin.com/in/danakhumphrey
or Follow her on Twitter @danakhumphrey.
Humphrey joined Women in the Pet Industry (WIPIN), because of the chance to connect with women working in many kinds of pet businesses, and because she wants to help raise the level of professionalism in the industry and capitalize on its growth.
“WIPIN is poised to be a force in the pet industry, and I am part of that cutting edge movement,” said Humphrey.
“WIPIN provides a forum for exchanging ideas and for getting the latest news about the pet industry. It’s just grr-eat!”
More than 120 career paths exist within the pet industry. WIPIN members include representatives from most, including groomers, pet-sitters, vets, pooper-scoopers, artists, trainers, breeders, animal psychics and pet store operators.About Whitegate PR
: Whitegate PR specializes in delivering multifaceted marketing and strategic public relations campaigns to pet product companies, effective in reaching target audiences to meet - and exceed - client's goals. Whitegate PR aims to bring each organization's market share to the next level, providing creative strategies and solutions unique to each company. You can reach Humphrey at firstname.lastname@example.org;
or 619-414-9307. For more on Whitegate PR visit www.whitegatepr.com
. About Women in the Pet Industry Network (WIPIN):
Established in 2010, WIPIN is headquartered near Portland, Ore. It’s headed up by President Shawna Schuh. WIPIN members are part of the go-to network of experts in all parts of the pet industry, said Schuh. “More women are entering the pet niche, traditionally filled by men. It’s an excellent fit,” said Schuh, “since 85 percent of pet parents are female.”
WIPIN affiliates are Black Dog Education, “Animal Wellness Magazine” and PetIndustry TV.com. Schuh can be reached at 503-970-5774 or 877-474-2962;
or the network website, www.womeninthepetindustry.com