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Feb. 4, 2013 - PRLog -- Toronto, ON—  If you aren’t familiar with the term SEO, search engine optimization, you’re not alone. Many brick and mortar businesses, after launching their first website are left baffled as to why their site receives no visitors. They don’t realize that just because they have a site that doesn’t mean that people will find it. “We have customers calling us all of the time” says “panicking, and being really confused as to why the site isn’t listed in the search engines. They make a site, or likely have someone else make it for them, not realizing that there is so much more to be done. There is so much competition on the Internet today, and you need to fight hard in order to get customers.”
That’s where SEO comes in. SEO allows your site to be “optimized” for the search engines such as Bing, Yahoo, and Google, and tell them why your website is relevant to what their users are searching for. “Think of SEO as influencing the search engines. It’s kind of like a popularity contest. The search engines will want whichever site is more popular to reach the top of the results, and if you can make your site seem popular, by building quality links to it, which can be thought of as votes in the popularity contest, your site will rise to the top of the results”.

So is it that easy? Yes, and no. It can be thought of as an easy process to get the grasp of, but unfortunately SEO is ever-changing, and every year that passes brings  more and more competition, which makes it harder to optimize your site. “I remember a few years ago, it was pretty simple to rank sites,” says VoicesUSA, “after throwing a few links and performing a few tweaks here and there the site would be on the way to the top, but nowadays it’s much more complicated.”

The world has changed a lot over the last few years, and this is especially true when it comes to how your customers search for businesses. No longer is having a great physical location worth its weight in gold, but having a great online position is.

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