Is Pay-Per-Click The Wrong Advertising Model For Websites?
Many website publishers are finding that pay-per-click advertising simply can't pay the bills. Maybe it's time publishers shift to pay-per-view.
much less a sale. American television has been providing the world's
best content for decades without any response mechanism what-so-ever.
Numerous studies have proven that consumers prefer familiar brand
names. Taking advantage of that is why many companies spend heavily
to develop brand awareness. Business specialties such as pens, cards,
calendars, and placemats emblazoned with a company logo exist for the
sole purpose of creating brand awareness.
Mutual of Omaha Insurance Company supported the popular television
show, Wild Kingdom, for 25 years to develop brand awareness.
Despite the established value of brand awareness, nearly all website
publishers depend on response advertising, transferring the value of
countless page views at no cost whatsoever.
Many advertisers take advantage of this by using creatives designed
for brand awareness in thier response advertising campaigns, knowing
that their advertising will generate few actual responses.
Unfortunately, this results in a loss of audience control and ad
tracking, resulting in a muddy picture of their customer.
Recognizing that many advertisers are dependent on response ads, yet
needing to develop brand recognition, Lookupbook.com offers both
pay-per-click response advertising, through the Adsense network, and
direct sales of pay-per-view advertising.
Organized by industry specific headings and location, the Lookupbook
directory provides advertisers with very specific targeting, enabling
them to reach narrow niche markets at minimal cost.
Creating and tracking a brand awareness campaign is easy using the
Lookupbook ad server site at http://ads.lookupbook.net. After
creating a Lookupbook account, advertisers are able to create text
ads, upload image ads, and select their target audience quickly and
easily, allowing complete campaigns to be created in just minutes.
As a business directory, the Lookupbook offers the unique added value
of an audience of ready buyers in the process of seeking a specific
type of business from which to make a purchase.
For complete information about Lookupbook advertising, visit the
Lookupbook Ad Server site at http://ads.lookupbook.net.