Mobile Technology; Changing the Face of Retail

As consumers' expectations of the mobile shopping experience continue to rise, retailers and the marketers who serve them are being challenged to meet those increasingly sophisticated demands. Mobile Monday Detroit presents experts to lead the way!
Learn how mobile is changing the face of retail at MoMoDetroit!
Learn how mobile is changing the face of retail at MoMoDetroit!
Feb. 3, 2013 - PRLog -- DETROIT, Mich. - Join BlueWater Technologies, MARS Advertising and Team Detroit as Mobile Monday Detroit explores and discusses the 'New Retail' - choosing and integrating the right technologies and the increasing importance of integrating mobile development within the creative process on February 11th at 5:30 p.m. at Compuware headquarters in Detroit.

Current trends are clear:

• Customers are more empowered, and their expectations of the mobile shopping experience continue to climb

• Shopping has become omnipresent

• Competition exists in new and compelling forms

• Mobility is disrupting the path to purchase

New and innovative mobile solutions can provide personalized shopping experiences that build loyalty, create trust, and transform satisfied customers into advocates. Recent statistics from Deloitte Consulting indicate that mobile devices influence 5.1% of all in-store retail sales, or about $159 billion in transactions - and while the percentage is still small, its growth trend is exceptionally strong.

Those firms who are able to seamlessly integrate mobile into their existing shopping experience will grow their share of both wallet and margin - but the transition for retailers and the marketers/advertising agencies who service them has not been an easy one. A recent article from Fortune / CNN indicates that "Despite the high expectations, retailers are still grappling with how to deal with the shift in consumer behavior. The field is so nascent that it's difficult for companies to know what to do or how to measure success.  Experimentation is common."

Mobile Monday Detroit will present Michigan-based experts to help shorten that learning curve.

Speakers will include:

• Dan Lorenz (Director of Innovation) and Scott Schoeneberger (Experience Architect) of BlueWater Technologies
• Jason Unger (SVP Group Creative Director) of MARS Advertising
• Aaron Smith (VP of Mobile & Tablet) of Team Detroit

Attendance at Mobile Monday Detroit is FREE, but advance registration is required at Free parking is available (with ticket validation at event sign-in) in Compuware’s parking deck directly behind the headquarters building, and refreshments will be served courtesy of Compuware.

Mobile Monday Detroit is sponsored by the Mobile Technology Association of Michigan (MTAM), Mobile Monday Michigan, and Compuware.


About Mobile Monday Michigan:

Mobile Monday Detroit is a local chapter of the Mobile Technology Association of Michigan’s (MTAM) education and networking program, Mobile Monday Michigan, which is affiliated with the international Helsinki, Finland-based MobileMonday organization.  MobileMonday (MoMo) is an open community of mobile industry visionaries, developers, influential individuals, and users fostering cooperation and cross-company business development through virtual and live networking events. The group’s programs are designed to facilitate idea sharing, best practices development, trends identification, and Mobile Industry growth locally, regionally, nationally, and internationally.

The Michigan branch executes on these objectives through chapters located in Detroit, Ann Arbor, Grand Rapids and Lansing by delivering a balanced approach of business-focused and technical content from within the Michigan business community, as well as beyond our State, in order to insure the Michigan community is made aware of developments taking place outside our area that can aid local businesses.  

Those interested in learning more about Mobile Monday Michigan can find the group’s website at; information about the International organization can be found at and information about MTAM is located at

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Tags:Mobile Technology, Retail, BlueWater Technologies, MARS Advertising, Team Detroit, Mobile Monday Detroit
Industry:Advertising, Marketing, Mobile
Location:Michigan - United States
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