Linking Intelligence to Decisions: Creating Partnerships with Executives

David Harkleroad will present an executive insight Session on how to effectively create intelligence partnerships with executive decision-makers on May 9 at the 28th Strategic Competitive Intelligence Professionals (SCIP) Conference in Orlando Fl.
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* Competitive Intelligence
* Strategy
* Market Insight
* Decision Making

* Business
* Marketing

* Falls Church - Virginia - US

Feb. 1, 2013 - PRLog -- Creating intelligence value when users have real time access to information is becoming increasingly challenging – executives have access to as many sources, if not more, than the intelligence producers.  With this distraction, how can they effectively engage senior executives to deliver the intelligence required to make better decisions? David Harkleroad, chief operating officer of Our Health Data Cooperative,  will share pragmatic advice gained from over two decades of experience at the front lines as an intelligence producer and at the executive strategy and marketing level as an intelligence consumer.

In his session, Mr. Harkleroad will provide practical tips, templates and, above all, an understanding of the executive mindset. He will outline the effective steps required to create a culture and processes that drive external assessments into action, and show how to structure a competitive intelligence unit for maximum effectiveness.

"What value are you adding?” asked Mr. Harkleroad.  “With advances in information technology, executives have access to as many information sources as you do. And they've met and know customer and competitor executives better than you ever will. You need to gain an understanding of the executive mindset and how to effectively engage users to deliver the intelligence they need to make better decisions.”

"CEO John Chambers said, 'when you compete against Cisco, you lose,'” he added.  “Can you say the same about your organization? When you attend the annual SCIP conference, you'll learn how the most successful enterprises in the world leverage insights to outperform competition year after year after year."

The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 has a powerful and dynamic agenda: 5 track themes, 2 learning levels, 25 executive insight presentations from leading competitive intelligence professionals and competitive strategy executives, 30 interactive sessions, and 8 pre-conference workshops. All this, combined with endless opportunities to network, make new contacts, share experiences, understand best practices and lessons learned, makes SCIP 2013 the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to the website.

About Strategic and Competitive Intelligence Professionals (SCIP)

With members in over 70 countries, SCIP is the only global non-profit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP’s member services since the group’s founding in 1986, and SCIP provides its global membership access to the world’s most admired certification program. SCIP provides networking opportunities at its annual conferences in the US, Europe, Brazil and Singapore, and through chapter meetings and webinars. The Society supports everyone involved in creating and managing strategic and competitive intelligence
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Tags:Competitive Intelligence, Strategy, Market Insight, Decision Making
Industry:Business, Marketing
Location:Falls Church - Virginia - United States
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