Ice Cream-Inspired Entry Takes First Place at Regional Hair Competition

“You scream, I scream, we all scream for ice cream” was the cheer of the day as the three-person team from ITS Academy of Beauty in Irving captured 1st place at the regional hair competition, Educational Forum in Fort Worth, Texas.
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* Mesa - Arizona - US

Feb. 1, 2013 - PRLog -- “You scream, I scream, we all scream for ice cream” was the cheer of the day as the three-person team from ITS Academy of Beauty, 2426 Irving Mall in Irving captured 1st place with their entry, 101 Flavors, at the regional hair competition at Educational Forum in Fort Worth.

    Cosmetology students Marcus Johnson, LaToya Massey, Verlecia Washington and model Precious Hicklen (also an ITS Academy of Beauty student) had 55 minutes in the arena to construct the hair and make up for their entry.  Oodles of hair were not only colored and fashioned to create the model’s hair and cookie-inspired bonnet , but the model’s dress as well.

    “These students are extremely talented,” said Andrea Bryant who was recently named director of the Irving cosmetology school. “Their unique approach, cooperative spirit, as well as hours of practice before the event really paid off.”

    The contestants in all the competitions, three-person team, fantasy hair and bridal hair, were  encouraged to pull out the stops on their themed entry and create a project that would wow the judges, spectators and fellow students.  Each entry was judged based on creativity, originality, innovation, color and theme.

    The three-person team category was performed on a live model and included a larger backdrop.  The fantasy hair and bridal hair categories were performed on a mannequin. Another challenge of the three-person team event is the students must work cooperatively as a team.

    ITS Academy of Beauty in Irving is a cosmetology school that provides students with a distinguished environment that mirrors many of the upscale salons that will employ the students after they graduate and earn their cosmetology license.  

     According to a U.S. News and World Report hairdresser is cited as one of the best jobs of 2012. In a March 21, 2012 article in USA Today, beauty salon sales grew 5.4 %.4 in the last two years vs. a 2.3% sales increase in 2009.  With the Bureau of Labor Statistics projections of 15.7% employment growth expected by 2020, the future of hair salons and the future of hair stylists should continue to grow.

         In addition to the award-winning cosmetology school located in Irving Mall, the company owns and operates ITS Academy of Beauty schools throughout Texas and in Lawton, Oklahoma, as well as Olympian University in New Mexico, International Academy of Hair Design in Arizona and Hair Benders Academy in Longwood, Florida.

    For more information visit  or call 972-252-2200.
Source:Marks Public Relations
Tags:Hair Show, Cosmetology School, ITS Academy
Location:Mesa - Arizona - United States
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