SodaStream Plans on Big Splash with Super Bowl Ad; Win a Home Soda Maker
SodaStream, makers of a home soda making system, plans on making a big splash with Super Bowl commercial advertisers with their 30 second commercial spot, which was banned in the UK. Enter to win your own SodaStream machine from FreshWaterSystems.com
How many cans of soda do you drink each day? 1? 2? 3? Well, it is calculated that the average American drinks an average of 49 gallons of soda each year. And soft drink manufacturers make up about 25% of the total beverage industry. This is about to change with the SodaStream home soda maker. Learn more about water quality and how it affects the taste of the drinks made from your SodaStream home soda maker.
Want to win a SodaStream Home Soda Maker? FreshWaterSystems.com is giving away a SodaStream machine to one lucky person. All you have to do is place an online order between February 1st, 2013 and February 15th, 2013, and enter the coupon code “SuperSplash”
This year, a little known company by the name of SodaStream plans on making a big splash during the Super Bowl by opening up the home soda-making market. As many of us know, the Super Bowl is the holy grail of advertising, and the cost to run an ad during the game illustrates this. SodaStream has decided it is worth the 3.8 million dollars it will cost to run their 30 second ad, in which they introduce their brand of home soda machines to the world. And the ad has already created some controversy after being banned in Great Britain and one rejected by the Super Bowl. Apparently, the UK regulators ruled that SodaStream's television commercial "denigrated other soft drink bottlers" and would not be permitted to be aired. In the commercial spot, crates of bottled beverages were shown spontaneously exploding as people used their SodaStream soda makers. Source: businessinsider.com
So how does it work? Using the water directly from your tap, the SodaStream machine carbonates the water using a CO2 cartridge in the back of the machine. After pressing a lever a few times, you then have carbonated water. Adding the pure flavor of one the many different syrups (soda flavoring) completes the process, giving your soda its taste and flavor. That is all it takes to make soda right in your own kitchen, in mere seconds. The SodaStream product offers homemade soda, not to mention the potential savings of hundreds of dollars a year on your grocery bill, and reducing the environmental impact by producing less packaging waste from cans and bottles.
One of the keys to enjoying your SodaStream machine will come down to the water that you use. Referring back to Coca Cola’s manufacturing process, their standard requires no more than 0.05 mg/liter of chlorine after processing and filtering the water. In stark contrast, the EPA’s standard for municipal water supplies is 4 mg/liter, or nearly 7 times that allowed by the soft drink manufacturers. At FreshWaterSystems.com, we agree that by reducing the levels of certain chemicals and organic compounds in your tap water, you can considerably enhance the taste of the water in your home soda maker. Because 98% of our municipal water supplies use chlorine or some form of it, we have an easy fix.
We consulted with our Certified Water Specialist (CWS: see more at wqa.org) to get some tips on water quality and to give us an idea of the best water filter options that could be used with the SodaStream machine. One of the most economical and easiest methods of basic carbon filtration would be a refrigerator water filter or a filtered water pitcher. Both have carbon based water filters that reduce the amounts of chlorine and other water contaminants that might cause bad taste and odors. Using filtered water from one of these sources will give you a great foundation for the best tasting SodaStream soda. If you find yourself experimenting with how to make the best home soda, you might want to consider an under-sink water filtration unit such as the NEO Pure TL3 Ultrafiltration System. This water filtering technology is the type of system that was recently deployed in a major bottling facility that not only exceeded Coca Cola’s tight water quality requirements, but reduced waste and increased productivity. Depending on where you live, tap water can contain various levels of organic and inorganic contaminants, and by using water directly from your tap, you will not win any taste test competitions.
So now that you have great tasting filtered water, it’s time to try it out. You will probably need to experiment a bit with your new SodaStream machine to discover what is referred to as “the right fizz”. Your next step is discovering the flavors that you do and do not like, and that will just be a matter of trial and error. Remember, whether you have a home soda maker, a coffee maker, a tea maker, or any other type of homemade beverage appliance, the results will always taste better with filtered water.