Effective Marketing is the Next Frontier in the Evolution of Procurement

Jan. 31, 2013 - PRLog -- Many of procurement’s highest priority challenges are relationship-based, both inside and outside the organization which makes it even more imperative for procurement to begin exploring ways to leverage social media to a greater extent. Procurement needs to build relationships with executive leadership, distributed buyers, finance, accounts payable, as well as suppliers: both prospective and contracted and what better, more efficient way to do this than social media; however, procurement has been behind the ball in utilizing this powerful tool for expanding and developing these critical relationships.

Kelly Barner and Cindy Allen-Murphy Co-founders of Buyer’s Meeting Point have partnered with Sheryl Johnson, Founder of BD-PRo Marketing to provide valuable information to help procurement navigate the social media sea of opportunity and be in a better position to communicate through all available channels.

“Procurement professionals can gain great benefits from being involved in social media,” said Sheryl. “We are all time-crunched, but it is critical that procurement collaborate with suppliers and stakeholders to be more effective. Social media is here to stay and procurement needs to find their own best practices for leveraging this business phenomenon.”

Starting with a focus on LinkedIn and then expanding to include other social media sites and marketing principles as well as opportunities to build better working relationships with the marketing groups in our own organizations, Sheryl, Kelly, and Cindy will be collaborating on a regular basis to provide information that will help Procurement Professionals do a better job of communicating the work they are already doing and the value they are already creating.

“The challenges facing procurement professionals are greater today than ever before. We are the face of spend management both inside and outside of the organization,” said Kelly. “In order to succeed, we need to hone our communication skills so that we can deliver strategic messages in a way that increases the receptivity of each listener.”

You can read more about “Why having a LinkedIn account is critical in today’s business environment” on “The Point” which can be found at http://buyersmeetingpoint.com/blogs/bmps-qthe-pointq/

About Buyers Meeting Point

Buyers Meeting Point is an online knowledge and professional development resource for procurement and supply management professionals. Our mission is to support overburdened professionals by making information accessible – by centralizing access to resources on our site, by digesting content and evaluating sources looking for the highest quality information, and by making sure all our coverage is done clearly and simply with no presupposition of pre-existing knowledge or experience. There is a world of information available to you and our site and resources provide an avenue for you to gain market knowledge and expertise from others and to apply them where appropriate for your business. Watch our news articles and blog postings for information on webinars, solutions, research reports, publications and whitepapers being discussed by your colleagues. Make sure you get a well-rounded perspective on procurement by reading our Flip Side content featuring "The Sales Guy". We are convinced you will find something among our resources to assist you with your current challenges. For more information, please visit www.buyersmeetingpoint.com or email management@buyersmeetingpoint.com

About BD-PRo Marketing Solutions

BD-PRo Marketing Solutions provides creative marketing and strategic networking solutions for entrepreneurs, business and sales professionals. BD-PRo’s one-of-a-kind online Network PRo Toolkit contains an exclusive 6-step process to accelerate sales results by networking more effectively. Webinars and custom programs are also available. To learn more about BD-PRo Marketing Solutions, its unique toolkit, upcoming events, and marketing tips, go to www.bdpromarketing.com. To learn about future events designed exclusively for business professionals, join the official Facebook page at bit.ly/BDPRoFacebook or follow on Twitter at twitter.com/BD_PRoMarketing. To grow your business network, connect with BD-PRo on linkedin.com/company/BD-PRoMarketing or participate in the BD-PRo Blog community on bdpromarketingdotcom.wordpress.com/.