Role of Internet Marketing and Reputation Management in Real Estate Industry

Jan. 31, 2013 - PRLog -- Greater Noida and Noida Extension showed launch of several Commercial Projects by Builders, some of them already having a track record while others entering real estate industry with their first project. As soon as you come across any project best strategy is to search for the reviews and advantages in some of the websites which actually offer free unrestricted discussion. Check for the advertisements on these portals as well because mostly the Portals with Advertisement by builder will not be providing correct reviews or clarity on the project. Most of the Builders hire Internet Marketers and Reputation Management Companies to actually manage their Search Engine Positioning and Listings. In such cases it becomes more difficult to find out correct reviews.

Usually the Projects or Companies which doesn’t offer transparency or have some negative points for their project manage the listings on search engine in a way that only positive reviews come while anyone searches for them. Internet Marketing emerged as a technique for promoting the business on web, but this tool actually can also be used to manage the Negative Positioning. One clear fact is that if a company or project has some negative reviews, there must be a definite reason for that. So once you come across negative reviews on any Project, make sure to clarify your doubts in strategic way before actually going for it.

“Managing Negative Listings and Complaints by Reputation Management is actually a strategy which actually comes as boon for companies but other side of it is that this actually misleads the investor, so better is to give a justification for any negative remarks rather managing those listings and pushing them back in search listing”, as quoted by Mr. Ashu Gaur, Internet Marketing Consultant. Once company actually responds back to the Negative Remarks and Comments, it actually helps investor reaching out to conclusion rather getting puzzled.