Crowd Sourced SEO Data Goes Mobile

Mobile apps change the way many business activities are done - now provides news perspective on SEO and digital marketing.
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Norwich - Norfolk - England


Jan. 30, 2013 - PRLog -- By 2015 nearly 2.7 billion people globally will be on line according to last years IDC study. Even with the public fallout of the JC Penny incident the most committed offline marketers now realize the importance of the Internet to revenues.

Business managers and owners of SME’s who can not grasp even a rudimentary understanding of online marketing might find themselves out in the cold. With limited budget and time to implement a strategy both presenting formidable barriers to overcome.

Mobile business apps are becoming a must have tool for many businesses giving users the opportunity to operate key business functions without networks or desktop software. A Strategy Analytics reports predicts a spend of $53 Billion on mobile business apps by 2017.

The ability of mobile apps to deliver worker productivity via simple intuitive usability is an important feature of this predicted growth, mobile business apps save users time. Until this week business users globally have not had the opportunity to quickly and simply see the effects of their online marketing activities against the search rankings of their website.

U.K based digital social enterprise has created a mobile app for the iPhone which does exactly that. “What started as an in house tool has developed into a fully formed mobile business app” says Duncan Johnson founder of

“This is an easy to use app which quickly shows on a timeline the effects of SEO and digital marketing activity. Speed, simplicity and clarity of the information are paramount to the usefulness and ultimate success of the Search & Social Marketing Monitor.” – Duncan Johnson Founder

The app has been tested by a mix of seasoned SEO’s and digital marketing types along with business managers and owners who are novices in the field. The salient feature of the app is the crowd sourced big data it has the potential to produce. Every user shares anonymously the results of their digital marketing.

This will reveal the most successful online marketing activity by business type and sector. This will be shared with the app users without revealing the specifics of each user’s website or business; Providing a rich source of commercial data for everyone who downloads the app and actively uses it.

“If the app design was not simple users will not create the all important action notes which drive the big data. The app is designed so that user interactions such as adding search terms, creating action notes, reviewing graphs could be completed in under 2 mins.” explains Duncan.

The Search and Social Marketing Monitor ( is free to download from the iTunes store. is a U.K based digital social enterprise. The aim of the company is to create a sustainable revenue stream where the bulk of the retained net profits are used to help fund community projects and charities across the world. Their work is focused on finding innovative solutions to digital marketing issues.

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Tags:Apps, Mobile Phones, Online Business, SEO
Location:Norwich - Norfolk - England
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