Jan. 30, 2013
-- Hi its Ellie, I’m nearly 17, and the business name of course came from my name. I’m Karen’s youngest daughter, and the one that keeps her organised - as someone has to. I like to wear baggy jackets with skinny jeans and wedge shoes! I’m more of a rock chick kinda gal. I wear loads and loads of our bracelets, sometimes five on each arm of my favourite ones. I’ve loved jewellery ever since I can remember.
I sing and play guitar, and I’m well into my music. I love groups like Enter Shikari, Amy Winehouse, Lower than Atlantis, Blink 182, Ed Sheeran, even the old stuff like James Brown.
I look after the packaging and delivery side, and between myself and some of my college friends, we choose all the products for the teenage part of the website. My mum does the Ladies That Lunch part, and Kate does the rest. I think it’s important to have a young person’s voice in a business like this, and that was the reason for starting the company in the first place, so we could help other moms make the right decision for their teenage kids. And we’ve been really keen with the pricing, we don’t charge as much as other shops!