How Mirena® IUD Used Deceptive Advertising to Market to Consumers

In 2009, the FDA issued multiple warning letters due to federal violations to Bayer over their marketing practices, as well as the failure to adequately warn of risks and the potential for serious complications.
 
 
Farmer Jaffe Weissing Mirena IUD Attorneys
Farmer Jaffe Weissing Mirena IUD Attorneys
 
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* Farmer Jaffe Weissing
* Mirena IUD
* Deceptive Advertising

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* Legal
* Medical

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* Ft. Lauderdale - Florida - US

Jan. 30, 2013 - PRLog -- Contact
Gabriel F. Zambrano, Farmer, Jaffe, Weissing, Edwards, Fistos & Lehrman, P.L.
(954) 524-2820
Kim Sailer, BARD Marketing/PR
ksailer@bardmarketing.com

How Mirena® IUD Used Deceptive Advertising to Market to Consumers

Fort Lauderdale, FL – It is estimated that up to 2 million patients use or have used Bayer Heathcare Pharmaceutical’s Mirena® IUD in the United States as a form of birth control. The Mirena® IUD was approved for use in women that had at least one child by the U.S. Food & Drug Administration (FDA) in 2000. It is a levonorgestrel releasing device that is reportedly 99.9% effective following successful insertion. The device can be used up to five years before removal or replacement according to Bayer.

Many recent lawsuits filed claim that Bayer Heathcare Pharmaceutical aggressively marketed Mirena® to busy mothers as a hassle-free ("set and forget contraceptive") form of birth control. However, in 2009, the FDA issued multiple warning letters due to federal violations to Bayer over their marketing practices, as well as the failure to adequately warn of risks and the potential for serious complications. Promotions of Mirena® overstated the efficacy of the device, presented unsubstantiated claims, minimized the risks of IUD, and used false and misleading presentations during in-home events touting the IUD.

The FDA letters highlighted that the product label included numerous contraindications, and that use of this device carried numerous health risks that were not addressed in presentations. FDA warnings include increased risk of Pelvic Inflammatory Disease, ovarian cysts, ectopic pregnancy, and the possibility of permanent loss of fertility. Additional risks not addressed by the marketing tactic include Mirena®embedding in, perforating, or expelling from the uterus. False statements were also made including - the device will help women "look and feel great", Mirena® does not increase or affect intimacy, romance, and sexual connection between partners, and the drug's users do not have to comply with a monthly routine.

The Mass Tort and Class Action attorneys at Farmer, Jaffe, Weissing, Edwards, Fistos & Lehrman believe that by withholding important safety information about the risk of devastating complications and negligently and promoting Mirena®through false and misleading representations (deceptive advertising) many women were unnecessarily put at risk for serious complications.
Farmer Jaffe Weissing is actively investigating and offering free case evaluation to girls and women who have suffered personal injuries from use of the Mirena® IUD. Farmer Jaffe Weissing seeks to hold Bayer Healthcare Pharmaceuticals accountable for manufacturing and selling a product that we believe is dangerous and was over promoted through deceptive advertising.

Farmer, Jaffe, Weissing, Edwards & Lehrman, P.L., a Fort Lauderdale Litigation firm, focuses on Consumer Class Actions, Personal Injury, Wrongful Death, Mass Tort, and Whistleblower Suit (qui tam). The firm is headquartered at 425 N. Andrews Avenue, Suite 2 and may be reached at (800) 400-1098 or (954) 524-2820. Additional information about Mirena, Mass Torts, or Farmer, Jaffe, Weissing, Edwards & Lehrman, P.L. may be obtained from the firm’s websites at http://www.MirenaLawyers.com and http://www.pathtojustice.com.
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Tags:Farmer Jaffe Weissing, Mirena IUD, Deceptive Advertising
Industry:Legal, Medical
Location:Ft. Lauderdale - Florida - United States
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