Advertising Your Local Business Online - Online Local Marketing

Jan. 30, 2013 - PRLog -- So, you’ve done your due diligence and want to know why you aren’t getting the expected results from your online local marketing efforts. It’s a big internet world and that is where you have chosen to advertise. Targeting your small business to a local audience takes some extra efforts on your part.

Getting noticed for your local business online takes a bit different strategy than simply advertising Joe’s Shinny Shoes on the internet. First of all, no one knows who Joe’s Shinny Shoes is and won’t type that into a search engine. Secondly, do you have any idea how many shoe stores advertise online?

In order to specialize in a given business to the local patrons you hope finds your website online takes a whole different form of reaching this type of audience. You need to first let them know where you are, then expose them to what you have to offer to them locally.

Example: http://GallatinShopper.com

In other words, if you want people who live in Small Town, USA, to find you online you need to advertise to that topic first and then once they discover the ad for Small Town, USA inside the website you can run an ad for Joe’s Shinny Shoes on Main Street. That will get the locals to find you and see what you have for sale. After all they are the ones that will most likely type in your hometown and see what comes up.

To further enhance the joint venture of compiling participating merchants that will advertise collectively on your community website, you can link directly to their pre-existing website that is probably starving for exposure. If you run across merchants that do not already have a website presence on the web, you can build them a standalone web page that describes their offerings.

The possibilities are endless with creating a community website that caters to local merchants in a collective fashion. One business benefiting another online is absolutely genius.

Ultimately, the best form of advertising comes into play with a local website and that is by word of mouth. When a few people see the real benefits of your local website offerings, the rest is traveling from lip to ear around town.

The sales pitch to your local merchants to participate is to do some building of your website first and dummy in some actual links to some local businesses that already have websites to show your potential merchants how well this works to benefit each merchant by being a part of the website. Just remember to name your community website with a easily remembered and catchy local name. You just created a goldmine.