Jan. 30, 2013
-- According to Cheshire based Internet entrepreneur Nick Higgin, the future of the web is up in the clouds. And while this may sound like pie in the sky to some business owners, Nick believes the increase in cloud-based systems available to SMEs makes switching perfect sense.
“Using a cloud–based web system means you don’t have to have lots of computers attached to multiple servers. You simply install the system’s software and login through a secure website. So you can access it through a laptop, PC, tablet or smartphone,”
explained Nick from his office in Cheshire.
The concept of cloud-computing has been around for many years but didn’t take off until 2009 when Google got involved. Now, it’s growing in popularity thanks to its flexibility, increased storage capabilities and cost-effectiveness.
“All sizes and types of businesses from one-man owner-managed businesses to CEOs of multi-national companies are realising the advantages of turning to the cloud in their business,” continued Nick. “It means the whole operation can be outsourced and managed externally so the costs can be kept down further.”
Nick has seen many changes in the industry, and in particular the many different companies needed to handle businesses websites, such as design, development and hosting. But now he sees cloud computing, and the way users only have to deal with one company to look after everything, as the way forward.
“There are loads of cloud-
based systems out there, like Adobe Business Catalyst. We offer them to our customers as they particularly like the way the application can be designed, built, hosted and managed by one provider, and can be added to as their business grows. Plus, they usually come with a full training suite and support package as standard.”
This is the key difference that businesses should consider when thinking about changing to a cloud-based system according to Nick. “You can buy off-the-shelf web packages pretty cheaply. And while these may seem to fit many companies’ needs, they have little or no support, all follow a standard template, and you can’t add on extra features that you need as your business grows. With Adobe’s Business Catalyst, for example, you can be as creative as you want, and build anything from a simple brochure style website to a full ecommerce shop. And you can add a blog and videos as well as send marketing emails. Plus it’s got a customer relationship management system as standard.”
Nick Higgin is Managing Director of Selling Online Ltd, based in Malpas, Cheshire.