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Three Golden Rules of Commercial Photography
Whatever industry you work in, it’s essential that your marketing materials truly reflect your business’s quality, values and professionalism.
By: m3sm UK LTD
Stock imagery serves a purpose, but if you really want to make a statement about what your company represents, you’ll need commissioned commercial photography.
Inside Out Photography (www.insideoutphoto.co.uk (http://www.insideoutphotography.co.uk/))
1. Don’t cut corners
As budgets tighten amid continuing economic uncertainty, we’re all looking to spend wisely and efficiently at the moment. However, there are some areas in which corners simply mustn’t be cut.
Remember, whatever marketing materials you produce, it could be a potential client’s first look at your products or services – and we all know how much first impressions count. You’ll want any clients to see your business as top quality and operating to the highest standards – so your corporate photography must reflect your professionalism.
2. See your product through new eyes
You work with your products day in, day out, so you’ll already have your own ingrained ideas of what they are and how they look. You might even think your products are too mundane to make good photography – but this won’t be the case in the hands of a good commercial photographer.
They will have an abundance of creative ideas to bring your product to life in ways you could never have envisaged. Clever use of lighting, camera angles, composite images and post-production techniques can take your product and make it even more exciting to you – and, more importantly, to potential clients.
3. Maximise your press coverage with better photography
Whether your press release is launching a new product or service, announcing the opening of a new tourist attraction, or informing the trade of new appointments, it’s just as important to have a powerful image as it is to have a well-written press release.
High-quality commercial photography will help you secure much better press coverage. Journalists are much more likely to run your piece – and give it more space and a more prominent position – if there’s stunning photography to accompany it. A good commercial photographer will know what journalists look for in press photography, and will shoot with this in mind.
If you’re looking for commercial photography in Manchester, Inside Out Photography can help. They have decades of experience of providing creative, powerful commercial photography that hits the target both artistically and commercially. You can see samples of their award-winning work at www.insideoutphoto.co.uk (http://www.insideoutphotography.co.uk/