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Traditional Video Sales Letter Still Outdo “Fancy Animation” Videos says Marketing Expert
Bigger isn't always better. Over the last 12 months, new style of marketing video has appeared which has pushed slideshows videos to the side. This week Andrew Hiddleston, explained why traditional video sales letter shouldn't be forgotten quite yet.
This week LeanMeanMarketing CEO Andrew Hiddleston discussed the trend of traditional online video sales letters. At one time this form of marketing was widely used; however in recent months this pattern seems to be shifting.
Contrary to these notions, Andrew Hiddleston revealed, “I am here to tell you without a doubt they (video sales letters) still highly effective. I continue to use them on a regular basis. Traditional slide shows recorded with basic screen capture software is still effective and in my opinion can be even more powerful if you can write a script. Slide show presentations allow you to easily control tempo and pacing, which means you can deliver the message at the exact speed that you want.”
He also added, “A second key reason is there's nothing to distract the viewer. In an animation video there’s quite a bit going on screen and lot of them are on high definition and they look great. They are great to look at, but they can also be distracting if they’re not put together well. Where again, the traditional white background black text slide show presentation, you don’t run into that. You’re again controlling what the prospect is seeing your controlling the speed of the message. Again if you know how to write a script and you know how to go about doing that you’ll have a lot of better results using a traditional power point presentation, maybe dress up the slides that’s fine.”
Making a simple video sales letter (http://www.leanmeanmarketing.com/
“You don’t need to go spend a lot of money creating high end animation videos because you can get tremendous results just by basically spending almost nothing and making a simple presentation or slide show. If you don’t have PowerPoint or keynote and you don’t want to spend some money to get them, go an check out a web service Prezi to sign up but you’re presentation will be public. It also makes beautiful, gorgeous high definition presentation and it’s a great way to get started. If you have a Mac invest in ScreenFlow and Keynote and PC go for Camtasia and PowerPoint.”
This information should be welcome news for newcomers and experienced marketers looking for alternative methods of interacting with their audience. To wrap up Andrew Hiddleston mentioned “If you want to learn more about video marketing, check out Pro Video Blueprint (http://www.provideoblueprint.com/
As for a conclusion, Innovations and new techniques are indeed great. However, you should always be prepared to test and determine what returns the best result. Video will continue to dominate the internet and continues to only get more popular.
Investing the time and effort now could very well pay large returns in the future. All you need is a little bit of patience and creativity.
For more information and internet marketing tips visit our internet marketing blog at http://www.leanmeanmarketing.com