Hyundai Aims to Score Big on Super Bowl Sunday

Jan. 29, 2013 - PRLog -- Family Hyundai, renowned Tinley Park Hyundai dealership (http://www.familyhyundai.com/TopTenReasons.html), is proud to announce that on Sunday February 3, Hyundai will unveil four new commercials as part of their Super Bowl XLVII advertising blitz. A fifth commercial, the hilarious and immediately relateable “Don't Tell” featuring the 2013 Santa Fe has been airing since late 2012 and will also make an appearance. A total of five spots – four 30 second spots and one 60 second spot – costing an estimated total of $22.8 million, will place Hyundai near the top of CBS’s Super Bowl sponsors this year.

While there are plenty of perfectly rational reasons to buy a Hyundai, the Super Bowl spots give the automaker a unique opportunity to turn away from traditional automotive advertising paradigms and engage viewers in a fun and memorable way. According to Hyundai Marketing VP Steve Shannon, “The Super Bowl almost requires that you stretch yourself and focus on fun, passion, excitement, and energy. So [the ads] are tailor-made to let us show our other side.”

This year the vehicle getting the most attention in the Hyundai lineup is the 2013 Santa Fe (http://www.familyhyundai.com/2013-hyundai-santa-fe.html). It’s the focus of three out of the five Hyundai Super Bowl ads, including the coveted post-coin toss/pre-kickoff 60 second spot called “Epic PlayDate.” The ad will showcase the Santa Fe as a partner-in-fun for parents and adults—part of Shannon’s view that cars can play an active role in empowering drivers throughout their everyday adventures, both large and small.

In addition to the two pre-game ads and three mid-game ads, Hyundai has an extensive social media campaign to get drivers involved online after the game. And later this year Hyundai will have an opportunity to reach a different audience as the exclusive automotive sponsor of the 85th annual Academy Awards.

Family Hyundai invites all drivers to come and take the 2013 Santa Fe for a test drive before or after the big game. Their dealership has a full line of sedans, coupes, crossovers, and hybrids from top international and domestic manufacturers. They also have expert service technicians capable of repairing most makes and models. Check their Google+ page (https://plus.google.com/102589380850643529884/about?hl=en) for driving directions, hours of operation, and customer reviews.