Columbus marketing authority recognizes industry leaders for unique marketing

Jan. 29, 2013 - PRLog -- Columbus, OH – The Columbus American Marketing Association (CAMA) celebrated winners for its 2012 Achievement in Marketing Awards (AIM)
( http://www.columbusama.org ) with nearly thirty local agencies, companies and organizations scooping up awards. The annual industry-recognized competition honored excellence in marketing and communications for initiatives completed during 2012.

National industry experts reviewed award entries via a two-phased evaluation process, and each category featured platinum-, gold- and bronze-level awards in recognition of outstanding industry achievement.

The 2012 AIM finalists and winners (http://youtu.be/71YKdnvl_HC) were announced at the AIM Awards reception on January 18, 2013 at Ohio State University’s Ohio Union Performance Hall. Featuring keynote speaker Paul Smith, director of market research at Procter & Gamble and author of Lead with a Story, named one of the top 15 most influential marketing books of the year, the event attracted nearly 100  attendees and entries.

The Grand AIM award was shared, for the first time in event history, by Fahlgren Mortine for the Greater Columbus Sports Commission web site initiative and Dynamit for its Whataburger web site redesign.

Platinum award winners included:

1. ADVERTISING – Direct Mail
Proforma Graphic Services - Proforma Pete

2. BRANDING OR REBRANDING – Corporate Identity
Susan Little for Heating Air Conditioning & Refrigeration Distributors Internation (HARDI) Corporate Identity Campaign

3. CONFERENCE, SPECIAL EVENT, OR TRADE SHOW – Event Marketing
Columbus Metropolitan Library - Columbus Metropolitan Library Foundation 2011 Celebration of Learning

4. ONLINE MARKETING – Website
dynamIt - Whataburger Website Redesign
Fahlgren Mortine - Greater Columbus Sports Commission Website

5. PUBLISHING
Marketing Works for Progressive Medical - Report Revamp

6. MARKETING CAMPAIGN – Integrated Marketing Campaign
Fahlgren Mortine - Donate Life Ohio Illuminates the Many Faces-and Many Myths-of Organ, Eye and Tissue Donation

7. DESIGN ELEMENT - Cinematography or Video Production
Dave Thomas Foundation for Adoption - Cinematography or Video Production “Unadoptable is Unacceptable”

9. BEST IDEA REJECTED BY THE CLIENT
IM Creative - NHL All-Star Weekend Party

Visit columbusama.org/events/aim for the full list of winners and photos from the event.
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Media Contact
Tam Bharakhda
Vice President, Public Relations
Columbus American Marketing Association
pr@columbusama.org
614-806-5509

About Columbus AMA: As the premier networking and marketing organization in Columbus, Columbus AMA continues to provide members with the skills, resources, connections and professional development they need to advance their careers. The Columbus Chapter of the American Marketing Association began in 1950 as the Central Ohio AMA, and became Columbus AMA in July 1977. Columbus AMA totals approximately 220 members, which include practitioners, academics and students who share an interest in networking, learning and serving the central Ohio marketing community.

For more information about Paul Smith's Lead with a Story: http://www.leadwithastory.com/