Slim, stylish, point-and-shoot simplicity – Canon unveils new IXUS and PowerShot A-series models

Today, Canon adds a collection of new stylish and slim models to its renowned compact digital camera range, with two Wi-Fi zoom IXUS cameras and a new PowerShot model.
Spread the Word
Listed Under

* Camera

* Technology

* Australia

Jan. 29, 2013 - PRLog -- Sydney, 29 January 2013 – Today, Canon adds a collection of new stylish and slim models to its renowned compact digital camera range, with two Wi-Fi zoom IXUS cameras and a new PowerShot model. The high performing IXUS 255 HS and slim line IXUS 135 combine distinctive design with Canon’s acclaimed imaging and lens technologies, offering stunning results and slim, stylish metal bodies. The new entry-level PowerShot A2500 provides point-and-shoot ease in a modern, compact and affordable design that can be taken anywhere.

“These cameras ( offer trusted Canon image quality and fun and easy features that are simple enough for every member of the family,” says Kai Lebens, Product Manager, Consumer Cameras and Lenses.

Designed to make it easier for users to share their images or video clips with friends, family and followers, the IXUS 255 HS and IXUS 135 are the latest additions to Canon’s expanding range of Wi-Fi enabled cameras. Easy connectivity to smartphones and tablets allows uploading to popular social networks, whilst GPS via mobile functionality means users can track their nights out and holidays by tagging location data.  

Powerful imaging throughout the range

From entry-level through to advanced models, Canon’s entire compact camera range is designed to make it easy to capture high quality images and video that users will want to share. The 16 Megapixel sensors of the IXUS 135 and PowerShot A2500 combine with Canon’s DiG!C 4 image processor to produce poster-size images with minimal noise and natural colours – perfect for family events, holidays or simply capturing the everyday. The IXUS 255 HS features Canon’s advanced HS SYSTEM, with a 12.1MP CMOS sensor and DiG!C 5 processor, which allow this model to excel in low-light situations, capturing sunsets, evening events or nights out with friends easily, with a reduced need for the flash.

Canon’s extensive heritage in optical engineering is central to the superior performance and compactness of these new models. The ultra wide-angle 24mm, 10x optical zoom of the IXUS 255 HS allows users to get close to the action and capture every detail, and the IXUS 135 packs a 28mm, 8x optical zoom. Advanced optical Image Stabilizer technology with Intelligent IS selects from seven different modes to combat camera shake and ensure video is smooth and stills are crisp – even in challenging shooting conditions. The PowerShot A2500 has a versatile 28mm, 5x optical zoom in an attractive and economical body. Each new model also features ZoomPlus technology, a high quality digital zoom that up to doubles the reach of the lens while maintaining image detail.

Express your creativity

All three new cameras have been designed to make it easier than ever to shoot high-quality, creative images and HD video footage. The IXUS 135 and PowerShot A2500 feature Smart Auto, which detects up to 32 different scenes and applies the most appropriate settings to capture the perfect shot. Creative modes like Miniature Effect, Toy Camera Effect, Fish-eye Effect and Monochrome can also be used to enhance an image, add drama, or give it a unique, fun perspective.

The IXUS 255 HS  offers a higher level of Smart Auto, with 58 scenes available and a new Hybrid Auto mode, which provides a fresh way to capture high-quality stills and HD movies with minimum effort. Hybrid Auto uses Smart Auto with Scene Detection technology for shooting stills with optimal settings, and also captures up to four seconds of movie footage prior to the shutter being released. All movie clips captured during the day are then merged into one behind-the-scenes movie, which can be shared online to give friends a unique insight into any collection of photos.

Power to share: anytime, anywhere

Using Wi-Fi[ii] connectivity, the IXUS 255 HS and IXUS 135 can be wirelessly connected to smartphones or tablets, and images can be instantly uploaded to Facebook, Twitter or YouTube via Canon’s CameraWindow app.

Free access to 10GB of storage on CANON iMAGE GATEWAY also allows users to share image albums, or back up photos and movies directly from the camera over a Wi-Fi network. Images can also be transferred to a range of home devices, including PCs, or compatible wireless printers[iii].

Stylishly designed, perfectly compact

The IXUS 135 and PowerShot A2500 feature large 6.7cm (2.7”) screens, while the IXUS 255 HS has a high quality 7.5 cm (3.0”) PureColor II G LCD screen with a 460k dot resolution – ideal for framing and reviewing shots in crisp detail and vivid colour, even from awkward angles or in bright sunlight.

All three models feature a new Eco mode, which helps users continue shooting for longer by conserving battery life, capturing up to 30% more photos – perfect for family days out, or holiday use.

IXUS 255 HS key features:

-HS SYSTEM: 12.1 MP CMOS and DiG!C 5

-10x zoom, 24mm ultra-wide lens; 20x ZoomPlus

-Intelligent IS

-i-Fi for easy sharing; GPS via Mobile

-Smart Auto (58 scenes)

-7.5 cm (3.0") PureColor II G LCD

-Full HD movies

-Face ID

-High-speed shooting

-Creative modes

-Eco mode

-Available in black or silver

IXUS 135 key features:

-16.0 Megapixel CCD

-8x zoom, 28mm wide-angle lens; 16x ZoomPlus

-Intelligent IS

-Wi-Fi for easy sharing and GPS via Mobile

-Smart Auto (32 scenes)

-6.8 cm (2.7") LCD

-HD movies (720p) with movie button

-Fun and creative modes

-Eco mode

-Available in black, silver or blue

PowerShot A2500 key features:

-16.0 Megapixel CCD5x zoom, 28mm wide lens; 10x ZoomPlus

-Digital IS

-6.8 cm (2.7”) LCD

-HD movies (720p) with movie button

-Smart Auto plus Help button

-Face Detection

-Live View Control

-Fun and creative effects

-Eco mode

-Available in black or red


The IXUS 255 HS and IXUS 135 will be available from March 2013, and the PowerShot A2500 will be available from late April 2013. Pricing is set at dealer discretion. For further details, visit the Canon website via:

About Canon

Canon is the world’s leading imaging brand that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon’s Australian R&D company, CiSRA, develops and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-four US patent recipients* for the past 19 years, and had global revenues of around $US45 billion in 2010. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit,,,

* Based on weekly patent counts issued by the United States Patent and Trademark Office

For more information or images please contact:

Canon PR Team – Ogilvy PR Worldwide

T: 61 2 8437 5330

Normal IS, Dynamic IS, Powered IS, Panning IS, Macro IS, Tripod Mode, Dynamic Macro IS

[ii] Compatibility varies by device. Please visit for more information

[iii] Printers must be compatible with PictBridge via Wireless LAN
Source:Canon Australia
Email:*** Email Verified
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Switched On Media News
Daily News
Weekly News

Like PRLog?
Click to Share