Jan. 28, 2013
-- (January 28, 2012) CHICAGO
- Position Marketing Group (PMG), an Adaptive Marketing Agency, announces the launch of mobile Interactive Secured Advertising Technology (ISAT) Banners. Designed specifically for secured mobile advertising, the mobile ISAT banners are built in HTML5 preserving the core ISAT features including dynamic content and secured data capture.
“We’ve been in development for over a year and now feel our HTML5 techniques match the capabilities enjoyed by the flash-based ISAT banners,” explains Scott Madlener, President of PMG. “What we are now doing with HTML5 based dynamic content, secured data capture and database integration is prefect for creating personalized experiences on mobile phones and tablets.”
Position Marketing Group focuses on the life-events of Home Improvement and Moving or "Consumers in Transition.”
The life-event of moving provides advertisers with the single strongest selling opportunity to reach consumers with relevant products and services. PMG brings together targeted media with Direct Response solutions via our Interactive Secured Advertising Technology (ISAT), allowing our advertising partners to better engage their audience at a time of need.
The PMG Adaptive Marketing Practice, featuring our ISAT Banners, allows PMG the ability to create consumer “experiences”
instead of campaigns, with media strategies to reach individuals instead of segmented audiences. These personal, performance and eCommerce messages typically out perform traditional rich media by a factor of 7-10.
Working with online publishers, brands and brand agencies, PMG's seasoned interactive experts provide detailed campaign strategy, traffic support and analysis. PMG's exclusive Real Estate Media Group consists of the top publishers for Consumer Movers, Home Owners and Home Improvement viewers.
Derek Bates, CEO of PMG states, “One great improvement the mobile ISAT banners provide is better 3rd party-tracking and content integration. In addition to the new platforms and audiences our clients can reach, we can better utilize their unique messaging.”About PMG
Position Marketing Group places Consumer Brands and Retailers in front of qualified prospects and makes it easy for them to become customers. PMG’s Real Estate and Living Media publisher group consists of almost 2,000 local, regional and national sites attracting over 28 million visitors a month. PMG’s Internet Secured Advertising Technology typically out performs other online display advertising techniques by a factor of 7. For more information visit www.PositionMarketingGroup.com