Beverage Innovation Awards @ Drinktec sponsored by Rexam Beverage Can

FoodBev Media is delighted to announce the Beverage Innovation Awards @ Drinktec – sponsored by Rexam Beverage Can.
BI Awards @ drinktec
BI Awards @ drinktec
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Jan. 28, 2013 - PRLog -- Following the success of the Beverage Innovation Awards @ Drinktec in 2009, the industry’s leading awards scheme returns to Messe München in 2013.

27 awards will celebrate excellence and innovation in six categories including drinks, ingredients, packaging and manufacturing. The awards will also include a focus on environmental sustainability and reward creativity in marketing. Finalists and winners will be presented at a special event during Drinktec 2013.

The Beverage Innovation Awards @ Drinktec is sponsored by Rexam Beverage Can – a global leader in beverage cans, producing 60 billion cans each year mainly for Europe, the US and South America.

Other associate sponsors announced so far include Aptar and Sensient Flavors. The ‘Best environmental sustainability initiative category’ is sponsored by Plastic Technologies Inc.

The Beverage Innovation Awards @ Drinktec is in association with Unesda, the Union of European Beverages Associations, Wafg, the German non-alcoholic drinks trade association, and Drinktec – the world’s leading trade fair for beverage and liquid food technology.

“2009 saw what was described as ‘the beverage industry’s own Oscars’ at Drinktec as the finalists and winners from 340 entries were presented , and we are looking forward to repeating or beating that success in 2013,” said FoodBev Media group editorial director Bill Bruce.

“Our annual awards scheme receives a big boost every four years as ‘the Drinktec effect’ really focuses both brand owners and suppliers on innovation and creativity. It will be fascinating to see new drinks and ingredients ideas alongside step-changes in packaging and manufacturing and for 2013 we’ll be putting special emphasis on environmental sustainability initiatives.”

“Rexam Beverage Can is delighted to partner with the Beverage Innovation Awards @ Drinktec – a decision that highlights the importance that we as a company place on innovation within the industry, said Kym Hamer, Marketing Manager New Product Development for Rexam Beverage Can Europe. ‘Rexam endeavours to push the boundaries with developments such as our FUSION aluminium bottle and new FUSION Contour prototypes and this new partnership allows us to champion others who make similar advancements in the beverage industry.’

Full details about the categories, entry criteria and how to enter, visit

For more information, contact FoodBev Media group editorial director Bill Bruce.

d   +44 1225 327857

m  +44 7799 347046

Notes for editors:

About Rexam Beverage Can

Rexam is a global consumer packaging company. It is one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. Rexam is business partner to some of the world’s most famous and successful consumer brands. Its vision is to be the best global consumer packaging company.

Rexam has 72 plants in 24 countries and employs close to 12,000 people. Its sales from ongoing operations in 2011 were in the region of £4.7bn.

Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX.

About Unesda

Unesda is the European non-alcoholic beverages industry trade association. Its members are soft drinks companies who conduct their business in at least five EU member states and the national associations from across the EU27 and beyond. Unesda’s mission is to support the growth, developments and understanding of non-alcoholic beverages at a European level. (

About Wafg

Wafg is the German non-alcoholic beverages trade association, representing the interests of 80 beverage companies. Wafg is a member of Unesda.

About Drinktec

Held every four years in Munich, Germany, Drinktec is the world’s leading trade fair for beverage and liquid food technology. Drinktec 2013 will feature over 1,500 exhibitors and attract around 60,000 visitors over five days from 16-20 September 2013.

About Beverage Innovation

First published in 2000, as softdrinksworld, Beverage Innovation is the only monthly magazine to focus on product innovation in every sector of the international non-alcoholic drink industry. Beverage Innovation is read by over 15,000 decision makers in more than 40 countries and is available in print and digital editions.

FoodBev Media

UK based FoodBev Media Ltd publishes print and digital editions of Beverage Innovation, Dairy Innovation, Cooler Innovation and Food & Beverage International, plus – the world’s fastest growing food and beverage industry website.

Since 2003, FoodBev Media has organised acclaimed international awards schemes in the beverage, water and dairy industries. –
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