Leading Senior Fitness Centers Receive Approval for Franchise Operations in Texas

Jan. 25, 2013 - PRLog -- Nifty after Fifty, the country’s largest and leading fitness and wellness centers for older adults, has received approval from the State of Texas to begin franchising its successful business model.

         Nifty after Fifty currently operates five senior fitness centers in the Houston area servicing Texan Plus HMO, a senior Medicare Advantage Plan. In addition, it currently operates more than 40 centers in California, Nevada, Arizona, New York, Virginia, and Texas.

         Nifty after Fifty officials say the demand for fitness and wellness programs by the baby boomer generation is fueling its growth.

         “Our fitness center business model is changing the way mature adults are exercising and improving their overall health and well being,” said Dr. Sheldon S. Zinberg, the founder of Nifty after Fifty and one of the nation’s leading senior health physicians.  “Mature adults want a place of their own where they can exercise under the supervision of senior fitness experts.”

         “Niche fitness facilities like Nifty are finding successful partnerships within the medical and managed care industries as well,” added Mike Merino, CEO of Nifty after Fifty, which is based in southern California and was founded in 2006.

“Most of our facilities are associated with senior Medicare health plans and medical groups because of the resounding health outcomes that occur when seniors regularly exercise,” Merino said.  “Our members who have chronic health conditions like diabetes, heart disease or cancer found they use fewer health care and medical resources. The result is our members are falling less, breaking fewer bones, and spending less days in the hospital,” added Merino.

         Potential franchisees will have access to the growing senior health business model that is fast becoming a featured benefit for senior health plans.  In addition to partnerships with senior health plans, Nifty also boasts a stellar reputation among medical groups and physicians who refer their patients to the program.

         Nifty after Fifty offers members a comprehensive fitness facility designed exclusively for the mature adult. All fitness equipment, developed by Kaiser, utilizes compressed air to provide smooth workouts. All members receive personalized fitness instruction with clinical supervision under a program called Prescribed Fitness®.  Nifty members range in age from the late 40s to the 90s.

         Nifty’s newest program for seniors is called Neuro-Dynamic Fitness™, an exercise program that engages both the body and mind at the same time, providing both physical and cognitive benefits.

         For more information on franchise opportunities, please contact Mike Merino at (714) 823-4400 or visit www.niftyafterfifty.com