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Web Based Marketing Platform Helps Level the Playing Field for Small Nursery Growers
The Landscape Materials Information Service (LMIS) launches its newest online marketing tool: a self-managed, easy to use, shared specials (deals) webpage. The free to join organization shares the green industry deals with its members.
Matt Gettinger, President of Landscape Materials Information Service said, “The use of this tool will aid the small to midsize company looking for an affordable and efficient way to communicate their product offering to others in the trade. “
A sign of the times, Gettinger explained that buyers are now demanding real-time images of how a nursery grower’s product looks before a sale is made. “In the nursery and landscape trade, buyers are now demanding digital images of the trees before they buy. We wanted to create a platform for growers to use that is simple, intuitive, and one that each member can manage directly. LMIS’s newest pages really cater to this trend” says Gettinger.
The organization has also made improvements to the overall design of the site by streamlining its features for ease of use. “We’
Registering as a basic member for LMIS is free. The site at this time is open to all nursery and landscape trade professionals or those learning the trade.
The Landscape Materials Information Service Inc. is a privately held company based out of Speonk, NY. The web based organization consists of a network of nursery growers, horticultural suppliers, wholesalers, retailers, landscape contractors, designers, architects, and other industry related members. For additional information, visit www.lmis.org or call (631) 325-1440