Jan. 23, 2013
-- Rolls-Royce Motor Cars Newport Beach's creative collaboration with Gretchen Christine Rossi, Creative Director for the ‘Gretchen Christine Collection’ of luxury handbags, cosmetics and ready to wear goods, will be the design of a bespoke special commission of a ‘2013 Rolls-Royce Ghost Gretchen Christine Edition’.
“Ms. Rossi is a dynamic entrepreneur with a creative sense of style that represents a growing demographic in Southern California and we see this partnership as a unique opportunity to benefit from her influence and understanding of today’s modern businesswoman,”
stated Andrew Mortimer-Lamb, General Manager of Rolls-Royce Motor Cars Newport Beach.
Rolls-Royce Motor Cars has been experiencing an increasing interest and demand for bespoke personalization. The service, which includes anything from the application of unique paint colors, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets, helped drive Rolls-Royce to record sales last year.
Ms. Rossi recently had her first opportunity to experience the Ghost. “This is one of the most incredible cars I have ever driven,” said Ms. Rossi. “And the fact that they have specialized lease programs for businesspeople like myself, the opportunity is more affordable than I ever imagined,“ she continued. “I am so excited to be working with the dynamic team of bespoke craftspeople at the Goodwood factory.”
The ‘2013 Rolls-Royce Ghost Gretchen Christine Edition’ will arrive in the Newport Beach showroom in late spring 2013.