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Africa’s Biggest Entertainment Business Brand, Camora, Launched
A Lagos-based entertainment production company, D58 Production, has launched an ambitious entertainment project, Camora, which has been described as having the potential of becoming Africa’s biggest entertainment brand.
The main objective of the project, which will hold in Lagos in the 2nd quarter of the year, is to draw attention to the business side of the entertainment industry, while building it into a continent-wide experience that offers new opportunities for growth and investment.
Speaking at the launch press conference in Lagos, the CEO, D58 Productions, promoters and organisers of the event, Mr. Dom Lawson, said that the industry was in need of new thinking and ideas that can harness the enormous potentials that it possesses.
He said: “The Camora Entertainment platform is the first of its kind in West Africa and is borne out of the need to organize and give order to the entertainment industry, exposing more opportunities for investment, home and abroad, while showcasing our core African values. It is designed as a platform to additionally expose the industry as a whole to potential customers, investors and government. It will also aid the understanding of the entertainment industry and its benefits,by companies and governments, and how it can be used as a tool for social and economic change.
“We have put together a faculty of highly resourceful experts who will speak on various business-related topics in the industry. They will shed light on how to package entertainment projects and ideas in such a way that they will attract the attention of sponsors.
“They will also dwell on various hidden investment opportunities in the industry that organisations and investors can exploit to their advantage. We are convinced that the business potentials in the country’s entertainment industry will begin to translate to tangible opportunities after this event, for the overall benefit of practitioners and investors.”
A total of 50,000 participants, 300 exhibitors and over 3,000 services are expected to feature at the four-day event. These figures, according to Lawson, will have a ripple economic effect on petty traders, transporters, hotels, eateries, clubs, local joints, artisans and SMEs found within the proximity of the event venue.
“We have created a massive entertainment platform to develop the industry and improve the lot of stakeholders. We urge corporate bodies and brands to partner with us to realize this laudable objective. We are convinced that they will get value for their investment,”